Compare General Mills, Inc. (GIS) vs Trade Desk Inc (TTD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Trade Desk Inc — how do they compare? General Mills, Inc. trades at $38.52 (market cap $19.46B), while Trade Desk Inc trades at $19.16 (market cap $9.11B). The key difference: General Mills, Inc. is far larger — about 2.1× Trade Desk Inc's market cap, and General Mills, Inc. pays a 6.69% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| GIS | TTD | |
|---|---|---|
Market Cap | $19.46B | $9.11B |
Sector | Consumer Staples | Technology |
52-Week High | $51.27 | $89.76 |
52-Week Low | $32.17 | $17.33 |
Enterprise Value | $32.95B | $8.12B |
Dividend Yield | 6.69% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $36.46, down 0.38% on the day, with a neutral technical signal and mixed earnings history. The stock shows a low P/E of 9.23 and pays a dividend, but faces net income margin pressure at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to combat soft consumer demand.
Outlook remains cautious with sales pressure expected in 2027, though valuation appears attractive. Key risks include competitive pressures and margin recovery challenges. Analyst consensus is mixed with a hold-heavy rating, suggesting patience for turnaround execution amid economic headwinds.
TTD trades at $18.94, down 4.3% on the day, reflecting recent bearish momentum amid slowing revenue growth concerns. The stock shows mixed technical signals with a bearish moving average trend but neutral oscillators. Fundamentally, the company maintains strong profitability with a 77.83% gross margin and 14.57% net income margin, though Q1 2026 earnings missed expectations. Recent news highlights executive appointments and expansion in Japan's advertising market, while analyst sentiment remains divided with a $25.23 consensus price target.
The outlook for TTD balances strong cash flow generation and market position against growth deceleration and competitive pressures. Investment opportunity lies in potential valuation recovery if CTV advertising momentum accelerates, but risks include market share loss to larger rivals and execution challenges in maintaining double-digit expansion. The stock's current discount to analyst targets suggests upside if operational trends stabilize.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Trade Desk Inc
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →
