General Mills, Inc. vs Trade Desk Inc — how do they compare? General Mills, Inc. trades at $37.82 (market cap $20.24B), while Trade Desk Inc trades at $13.5 (market cap $6.37B). The key difference: General Mills, Inc. is far larger — about 3.2× Trade Desk Inc's market cap, and General Mills, Inc. pays a 6.43% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| GIS | TTD | |
|---|---|---|
Market Cap | $20.24B | $6.37B |
Sector | Consumer Staples | Technology |
52-Week High | $51.11 | $55.36 |
52-Week Low | $32.17 | $13.39 |
Enterprise Value | $33.73B | $5.32B |
Dividend Yield | 6.43% | — |
Trailing returns across standard periods
Latest headlines on both assets
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →