Compare General Mills, Inc. (GIS) vs ProShares Ultra QQQ ETF (QLD) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs ProShares Ultra QQQ ETF — how do they compare? General Mills, Inc. trades at $38.97 (market cap $19.46B), while ProShares Ultra QQQ ETF trades at $89.09. The key difference: General Mills, Inc. pays a 6.69% dividend while ProShares Ultra QQQ ETF pays none, and ProShares Ultra QQQ ETF is trading nearer its 52-week high, General Mills, Inc. nearer its low. Which is the better fit depends on your goals.
| GIS | QLD | |
|---|---|---|
Market Cap | $19.46B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $51.27 | $100.53 |
52-Week Low | $32.17 | $57.16 |
Enterprise Value | $32.95B | — |
Dividend Yield | 6.69% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
QLD, the ProShares Ultra QQQ ETF, is a 2x daily leveraged fund tracking the Nasdaq-100. The stock trades at $90.15, down 2.14% on the day, with a technical signal leaning bearish. Key financial ratios are not applicable for this ETF structure, which amplifies daily index returns. Recent news highlights its long-term performance and role in tactical portfolios, while technical analysis shows immediate support near $90.
The outlook hinges on the direction of the tech-heavy Nasdaq-100. The fund offers amplified exposure for tactical bullish bets but carries significant volatility and decay risks in sideways or declining markets. Its bearish technical signals and leveraged nature make it suitable only for investors with high risk tolerance and a short-term horizon.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About ProShares Ultra QQQ ETF
QLD is a leveraged ETF that seeks daily investment results corresponding to 200% of the daily performance of the NASDAQ-100 Index. It achieves 2x leverage by investing in financial instruments such as swaps and is designed as a tactical trading tool for investors with a bullish (long) view on the NASDAQ-100. Due to the effects of compounding and leverage, the ETF is intended to be held for a single day and is not suitable for long-term investment.
Read more on QLD →
