Compare General Mills, Inc. (GIS) vs Marathon Digital Holdings Inc (MARA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Marathon Digital Holdings Inc — how do they compare? General Mills, Inc. trades at $38.61 (market cap $19.46B), while Marathon Digital Holdings Inc trades at $11.7 (market cap $4.69B). The key difference: General Mills, Inc. is far larger — about 4.1× Marathon Digital Holdings Inc's market cap, and General Mills, Inc. pays a 6.69% dividend while Marathon Digital Holdings Inc pays none. Which is the better fit depends on your goals.
| GIS | MARA | |
|---|---|---|
Market Cap | $19.46B | $4.69B |
Sector | Consumer Staples | Technology |
52-Week High | $51.27 | $22.84 |
52-Week Low | $32.17 | $6.73 |
Enterprise Value | $32.95B | $6.64B |
Dividend Yield | 6.69% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $36.46, down 0.38% on the day, with a neutral technical signal and mixed earnings history. The stock shows a low P/E of 9.23 and pays a dividend, but faces net income margin pressure at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to combat soft consumer demand.
Outlook remains cautious with sales pressure expected in 2027, though valuation appears attractive. Key risks include competitive pressures and margin recovery challenges. Analyst consensus is mixed with a hold-heavy rating, suggesting patience for turnaround execution amid economic headwinds.
MARA stock trades at $11.74, down 3.45% today, amid a bearish technical trend and negative earnings momentum with three consecutive quarterly misses. The company reported a net loss of $1.31B on $907M revenue in 2025, though analyst sentiment remains mixed with a 50% buy rating and $17.88 consensus price target. Recent news highlights MARA's pivot to AI infrastructure, including a Texas land acquisition adding 2 GW power capacity (GlobeNewsWire, July 9, 2026).
The outlook balances strategic growth in AI against persistent profitability challenges. Investment opportunity lies in the AI pivot potentially driving future revenue, but risks include high cash burn, negative margins, and execution uncertainty. The stock's current valuation multiples suggest discount, but sustained losses warrant caution for investors.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
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About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Marathon Digital Holdings Inc
Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →
