General Mills, Inc. vs Macy's Inc — how do they compare? General Mills, Inc. trades at $38.59 (market cap $19.46B), while Macy's Inc trades at $24.23 (market cap $6.25B). The key difference: General Mills, Inc. is far larger — about 3.1× Macy's Inc's market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | M | |
|---|---|---|
Market Cap | $19.46B | $6.25B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $25.96 |
52-Week Low | $32.17 | $11.90 |
Enterprise Value | $32.95B | $10.06B |
Dividend Yield | 6.69% | 3.22% |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $36.46, down 0.38% on the day, with a neutral technical signal and mixed earnings history. The stock shows a low P/E of 9.23 and pays a dividend, but faces net income margin pressure at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to combat soft consumer demand.
Outlook remains cautious with sales pressure expected in 2027, though valuation appears attractive. Key risks include competitive pressures and margin recovery challenges. Analyst consensus is mixed with a hold-heavy rating, suggesting patience for turnaround execution amid economic headwinds.
Macy's (M) trades at $23.21, up 1.89% on the day, with a bullish technical signal and consistent earnings beats in recent quarters. The stock exhibits attractive valuation metrics, including a P/E of 9.82 and P/S of 0.29, while recent operational improvements under the 'Bold New Chapter' strategy are driving investor optimism. Net income margin improved to 2.94% in 2025, and positive cash flow generation supports financial stability.
The outlook is cautiously optimistic, with a consensus price target of $24.83 offering modest upside. Key opportunities include luxury brand expansion and digital transformation, but risks remain from margin pressure, retail sector headwinds, and execution challenges in the turnaround plan. Institutional interest is growing, notably with Berkshire Hathaway's new position.
Trailing returns across standard periods
Latest headlines on both assets
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →Founded in 1858 and based in New York City, Macy's operates 570 stores under the Macy's nameplate, 58 stores under the Bloomingdale's nameplate, and 160 freestanding Bluemercury specialty beauty stores (as of the end of fiscal-year 2021). Macy's also operates e-commerce sites and licenses two Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances comprised 59% of Macy's 2021 sales.
Read more on M →