General Mills, Inc. vs International Business Machines Corp — how do they compare? General Mills, Inc. trades at $38.49 (market cap $19.46B), while International Business Machines Corp trades at $217.43 (market cap $198.50B). The key difference: International Business Machines Corp is far larger — about 10.2× General Mills, Inc.'s market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | IBM | |
|---|---|---|
Market Cap | $19.46B | $198.50B |
Sector | Consumer Staples | Technology |
52-Week High | $51.27 | $329.23 |
52-Week Low | $32.17 | $211.20 |
Enterprise Value | $32.95B | $256.52B |
Dividend Yield | 6.69% | 3.2% |
Volume | — | 4,481,527 |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
IBM's stock is trading at $213.46, down 1.66% for the day, following a significant 25% drop after a preliminary Q2 2026 earnings warning. The company reported strong profitability with a 15.61% net income margin and has beaten earnings estimates for the last three quarters. Technical indicators show a bearish trend, with the current price near the pivot point of $214. Recent news highlights concerns over AI's impact on enterprise spending and a securities fraud investigation.
The outlook is mixed: solid fundamentals and a consensus price target of $310.21 suggest long-term upside, but near-term risks from softer demand and legal scrutiny warrant caution. Investors should weigh the high ROE of 35.93% against volatility from shifting tech budgets and potential earnings miss in Q2.
Trailing returns across standard periods
Latest headlines on both assets
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →International Business Machines Corporation (IBM) provides computer solutions. The Company offers application, technology consulting and support, process design and operations, cloud, digital workplace, and network services, as well as business resiliency, strategy, and design solutions. IBM serves clients worldwide.
Read more on IBM →