General Mills, Inc. vs Hilton Hotels Corporation Common Stock — how do they compare? General Mills, Inc. trades at $38.49 (market cap $19.46B), while Hilton Hotels Corporation Common Stock trades at $323.13 (market cap $74.78B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 3.8× General Mills, Inc.'s market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | HLT | |
|---|---|---|
Market Cap | $19.46B | $74.78B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $350.22 |
52-Week Low | $32.17 | $256.75 |
Enterprise Value | $32.95B | $87.27B |
Dividend Yield | 6.69% | 0.18% |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
Hilton Worldwide (HLT) trades at $325.86, showing stability with no recent price change. The stock exhibits bearish technical signals but maintains strong fundamentals, including consistent revenue growth to $12.04B in 2025 and a net income margin of 12.56%. Recent earnings have consistently beaten expectations, and analyst sentiment remains positive with a 55.1% buy rating. Key developments include brand expansions and partnerships, such as the launch of Undergraduate by Hilton and collaborations with Big Brothers Big Sisters, highlighting ongoing growth initiatives.
The outlook for HLT is cautiously optimistic, driven by solid earnings performance and strategic growth, though elevated debt levels and bearish technical indicators pose risks. Investors should weigh the company's strong market position against potential volatility from macroeconomic factors and competitive pressures in the hospitality sector.
Trailing returns across standard periods
Latest headlines on both assets
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →