Gap Inc vs Macy's Inc — how do they compare? Gap Inc trades at $20.8 (market cap $7.30B), while Macy's Inc trades at $24.18 (market cap $6.25B). The key difference: Gap Inc is the larger of the two by market cap, and Gap Inc pays the higher dividend (3.45%). Which is the better fit depends on your goals.
| GAP | M | |
|---|---|---|
Market Cap | $7.30B | $6.25B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $29.13 | $25.96 |
52-Week Low | $18.35 | $11.90 |
Enterprise Value | $10.38B | $10.06B |
Dividend Yield | 3.45% | 3.22% |
Signals from Pluang's Aura AI — not financial advice
Gap Inc. (GAP) trades at $20.13, up 1.67% today, with a bullish technical signal but mixed moving averages. The company shows strong profitability with a 6.25% net income margin and 27.58% ROE, supported by positive earnings beats in recent quarters. Revenue has stabilized around $15B, and cash flow from operations remains robust at $1.49B for 2025. Recent news highlights Gap's digital transformation and Athleta brand turnaround efforts, though legal investigations present headwinds.
The stock appears undervalued with a P/E of 8.05 and consensus price target of $27.00, implying 34% upside. Key opportunities include earnings growth and margin expansion, but risks involve competitive pressures and ongoing legal probes. Analyst sentiment is mixed with 39.58% buy ratings, suggesting cautious optimism for value-oriented investors.
Macy's (M) trades at $23.21, up 1.89% on the day, with a bullish technical signal and consistent earnings beats in recent quarters. The stock exhibits attractive valuation metrics, including a P/E of 9.82 and P/S of 0.29, while recent operational improvements under the 'Bold New Chapter' strategy are driving investor optimism. Net income margin improved to 2.94% in 2025, and positive cash flow generation supports financial stability.
The outlook is cautiously optimistic, with a consensus price target of $24.83 offering modest upside. Key opportunities include luxury brand expansion and digital transformation, but risks remain from margin pressure, retail sector headwinds, and execution challenges in the turnaround plan. Institutional interest is growing, notably with Berkshire Hathaway's new position.
Trailing returns across standard periods
Latest headlines on both assets
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates nearly 3,000 stores in North America, Europe, and Asia and franchises about 600 stores in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Read more on GAP →Founded in 1858 and based in New York City, Macy's operates 570 stores under the Macy's nameplate, 58 stores under the Bloomingdale's nameplate, and 160 freestanding Bluemercury specialty beauty stores (as of the end of fiscal-year 2021). Macy's also operates e-commerce sites and licenses two Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances comprised 59% of Macy's 2021 sales.
Read more on M →