Fortinet Inc vs Tractor Supply Co — how do they compare? Fortinet Inc trades at $161.61 (market cap $120.53B), while Tractor Supply Co trades at $30.87 (market cap $15.82B). The key difference: Fortinet Inc is far larger — about 7.6× Tractor Supply Co's market cap, and Tractor Supply Co pays a 3.18% dividend while Fortinet Inc pays none. Which is the better fit depends on your goals.
| FTNT | TSCO | |
|---|---|---|
Market Cap | $120.53B | $15.82B |
Sector | Technology | Consumer Cyclical |
52-Week High | $166.83 | $62.65 |
52-Week Low | $74.39 | $29.14 |
Enterprise Value | $117.73B | $22.01B |
Dividend Yield | — | 3.18% |
Signals from Pluang's Aura AI — not financial advice
Fortinet (FTNT) trades at $161.46, down 3.22% today, but maintains a bullish technical signal with strong moving averages and support near $162. The company reported consistent earnings beats, with Q1 2026 EPS of $0.82 surpassing the $0.619 estimate, and demonstrates robust fundamentals including 80.3% gross margins and 27.49% net income margin. Recent news highlights AI-driven cybersecurity demand as a growth catalyst, with Fortinet expanding its FortiEndpoint platform for AI security (GlobeNewsWire, July 14, 2026).
Outlook is positive due to AI cybersecurity tailwinds and earnings momentum, but high valuation ratios (P/E of 63.76, P/S of 17.5) pose risks if growth slows. Analyst consensus is mixed with 42.65% buy ratings, though the $123.16 price target suggests caution relative to current levels. Key risks include competitive pressures and reliance on enterprise IT spending cycles.
TSCO trades at $30.93, up 1.24% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported $15.52B revenue in 2025, with net income of $1.10B and a 6.91% net margin. Recent earnings showed a mix of beats and misses, with Q2 2026 results pending. Analyst consensus is a $39.14 price target, with 48% buy ratings. Recent news highlights partnerships like the Instacart delivery deal and digital inclusion efforts with Starlink.
The outlook for TSCO is cautiously optimistic, supported by a reasonable P/E of 14.86 and strong ROE of 45.5%, but risks include recent earnings misses and consumer spending pressures. Upside potential exists if Q2 2026 earnings beat expectations, though bearish technical trends and competitive retail dynamics warrant monitoring.
Trailing returns across standard periods
Latest headlines on both assets
Fortinet is a cybersecurity vendor that sells products, support, and services to small and midsize businesses, enterprises, and government entities. Its products include unified threat management appliances, firewalls, network security, and its security platform, Security Fabric. Services revenue is primarily from FortiGuard security subscriptions and FortiCare technical support. At the end of 2021, products were 38% of revenue and services were 62% of sales. The California-based company sells products worldwide.
Read more on FTNT →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →