Compare Fortinet Inc (FTNT) vs HubSpot Inc (HUBS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Fortinet Inc vs HubSpot Inc — how do they compare? Fortinet Inc trades at $162.21 (market cap $120.53B), while HubSpot Inc trades at $218.65 (market cap $11.02B). The key difference: Fortinet Inc is far larger — about 10.9× HubSpot Inc's market cap, and Fortinet Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals.
| FTNT | HUBS | |
|---|---|---|
Market Cap | $120.53B | $11.02B |
Sector | Technology | Technology |
52-Week High | $166.83 | $560.90 |
52-Week Low | $74.39 | $170.39 |
Enterprise Value | $117.73B | $9.58B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Fortinet (FTNT) trades at $166.83, up 3.87% today, with a bullish technical signal from moving averages and strong quarterly earnings beats. Revenue grew to $6.80B in 2025, with a net income margin of 27.49%, though valuation ratios like P/E of 63.76 and P/S of 17.5 appear elevated. Recent news highlights AI-driven cybersecurity demand as a growth catalyst, with the company expanding its FortiEndpoint platform for AI security.
The outlook is positive due to robust earnings performance and sector tailwinds, but high valuations and competitive pressures pose risks. Analyst consensus is mixed with 42.65% buy ratings, yet the consensus price target of $123.16 suggests caution relative to the current price, indicating potential overvaluation concerns amid growth optimism.
HubSpot (HUBS) trades at $209.68, down 3.64% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $268.75. The company reported Q1 2026 EPS of $2.72, beating estimates, and shows strong revenue growth, reaching $3.13B in 2025. Positive sentiment is driven by AI integration and customer expansion, with 80.85% of analysts rating it a Buy.
The outlook for HUBS is positive, supported by robust revenue growth, expanding AI capabilities, and consistent earnings beats. Key risks include high valuation multiples and competitive pressures in the CRM space. Investors should monitor execution on AI monetization and margin improvement for sustained upside.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Fortinet Inc
Fortinet is a cybersecurity vendor that sells products, support, and services to small and midsize businesses, enterprises, and government entities. Its products include unified threat management appliances, firewalls, network security, and its security platform, Security Fabric. Services revenue is primarily from FortiGuard security subscriptions and FortiCare technical support. At the end of 2021, products were 38% of revenue and services were 62% of sales. The California-based company sells products worldwide.
Read more on FTNT →About HubSpot Inc
HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
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