Freshworks Inc vs Wix.Com Ltd — how do they compare? Freshworks Inc trades at $10.61 (market cap $2.93B), while Wix.Com Ltd trades at $52.41 (market cap $2.23B). The key difference: Freshworks Inc is the larger of the two by market cap, and Freshworks Inc is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals.
| FRSH | WIX | |
|---|---|---|
Market Cap | $2.93B | $2.23B |
Sector | Technology | Technology |
52-Week High | $14.77 | $184.24 |
52-Week Low | $6.88 | $40.43 |
Enterprise Value | $2.19B | $1.79B |
Signals from Pluang's Aura AI — not financial advice
Freshworks (FRSH) trades at $10.88, up 3.92% with a bullish technical signal and strong revenue growth from $720M in 2024 to $839M in 2025. The company achieved profitability in 2025 with net income of $184M, reversing prior losses. Recent news highlights AI product launches and a key partnership with Vanquis, while analyst consensus is split evenly between Buy and Hold ratings.
The outlook is positive with accelerating revenue and a path to sustained profitability, though high EV/EBITDA of 51.08 suggests premium valuation. Risks include execution on AI initiatives and competitive pressure in SaaS. Wall Street sees 26-38% upside potential based on price targets, making FRSH an attractive growth story if margins expand as projected.
Wix stock trades at $53.13, up 0.8% on the day, amid mixed signals. The technical outlook is bullish with support at $52 and resistance at $54. Fundamentally, revenue grew to $1.99B in 2025, but net income margin remains negative at -1.97%. Recent Q1 2026 earnings missed expectations, contributing to a 56% stock decline in H1 2026. Analyst consensus is strongly bullish with a $83.13 price target, though legal investigations and AI demand concerns create headwinds.
The outlook hinges on execution amid competitive and operational risks. Upside potential exists if Wix leverages AI tools and partnership growth, but investors face volatility from expense spikes and legal scrutiny. The high P/E of 62.84 suggests growth expectations must materialize to justify valuation.
Trailing returns across standard periods
Latest headlines on both assets
Freshworks Inc provides software as a service platform that enables small and medium-sized businesses to support customers through e-mail, phone, website, and social networks. It offers solutions that serve the needs of users in the CX and ITSM categories, and have also expanded its offering with Sales and Marketing automation products. These product offerings enable organizations to acquire, engage, and better serve their customers and employees.
Read more on FRSH →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →