Freshworks Inc vs PubMatic Inc — how do they compare? Freshworks Inc trades at $10.74 (market cap $2.93B), while PubMatic Inc trades at $13.78 (market cap $640.22M). The key difference: Freshworks Inc is far larger — about 4.6× PubMatic Inc's market cap, and PubMatic Inc is trading nearer its 52-week high, Freshworks Inc nearer its low. Which is the better fit depends on your goals.
| FRSH | PUBM | |
|---|---|---|
Market Cap | $2.93B | $640.22M |
Sector | Technology | Technology |
52-Week High | $14.77 | $13.83 |
52-Week Low | $6.88 | $6.28 |
Enterprise Value | $2.19B | $537.73M |
Signals from Pluang's Aura AI — not financial advice
Freshworks (FRSH) trades at $10.47, down 3.32% on the day, with a bullish technical signal from moving averages. The company shows a strong fundamental turnaround, achieving profitability in 2025 with a net income margin of 20.69% and robust revenue growth from $498M in 2022 to $839M in 2025. Recent news highlights a strategic pivot to its employee experience (EX) business and new AI product launches, with the Q2 2026 earnings report scheduled for August 4, 2026.
The outlook is positive, supported by a profitable growth trajectory, a 50% analyst buy rating, and a significant valuation discount to software peers. Key risks include execution of the EX pivot, competitive pressures in SaaS, and the need to sustain high gross margins. The stock offers opportunity as a value play with accelerating fundamentals, but faces typical growth stock volatility.
PubMatic trades at $13.69, up 0.88% with a bullish technical signal from moving averages. The company shows strong revenue stability around $283M (2025) and positive operating cash flow of $81M, though net income remains negative at -$14.46M. Recent product launches like AgenticOS and partnerships signal innovation in digital advertising. Analyst consensus is evenly split between Buy and Hold with a $17 price target, indicating moderate upside potential from current levels.
The outlook balances growth initiatives against profitability challenges. Investment opportunity lies in market share gains from AI-driven ad tech expansion, but risks include persistent negative margins and competitive pressure. Valuation metrics (P/E 132) suggest high expectations that require execution to justify.
Trailing returns across standard periods
Freshworks Inc provides software as a service platform that enables small and medium-sized businesses to support customers through e-mail, phone, website, and social networks. It offers solutions that serve the needs of users in the CX and ITSM categories, and have also expanded its offering with Sales and Marketing automation products. These product offerings enable organizations to acquire, engage, and better serve their customers and employees.
Read more on FRSH →PubMatic Inc is engaged in the digital advertising business. The company provides a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions. The platform helps independent app developers and publishers to control and maximize their digital advertising businesses.
Read more on PUBM →