Fox Corp Class A vs Vital Farms Inc — how do they compare? Fox Corp Class A trades at $56.54 (market cap $22.28B), while Vital Farms Inc trades at $13.42 (market cap $581.88M). The key difference: Fox Corp Class A is far larger — about 38.3× Vital Farms Inc's market cap, and Fox Corp Class A pays a 1% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| FOXA | VITL | |
|---|---|---|
Market Cap | $22.28B | $581.88M |
Sector | Media | Consumer Staples |
52-Week High | $76.11 | $52.41 |
52-Week Low | $48.79 | $8.28 |
Enterprise Value | $26.25B | $584.69M |
Dividend Yield | 1% | — |
Signals from Pluang's Aura AI — not financial advice
Fox Corporation (FOXA) trades at $56.69, up 3.32% on the day, with a bearish technical signal despite recent earnings beats. The company reported strong Q1 2026 results, beating EPS estimates, and completed a transformative $22 billion acquisition of Roku in June 2026. Fundamentals show revenue growth to $16.3B in 2025 with a 13.88% net margin, while valuation metrics appear reasonable with a P/E of 14.73 and EV/EBITDA of 8.42.
The outlook balances strategic positioning through the Roku acquisition against integration risks and leverage concerns. Analyst consensus is evenly split between Buy and Hold with a $67.80 price target suggesting 19.6% upside, but technical indicators remain bearish and projected 2026 cash flow turns negative. Key risks include streaming competition, advertising cyclicality, and debt servicing from the Roku deal.
Vital Farms (VITL) trades at $13.53, up 3.2% with a bullish technical signal from moving averages and oscillators. The company shows solid fundamentals with a P/E of 13.06, P/S of 0.79, and strong profitability metrics including 35.21% gross margin and 15.44% ROE. Recent quarterly earnings have been mixed with one beat and two misses, while analyst consensus remains positive with 56% buy ratings and a $13.50 price target. However, negative net cash flow and a pending class action lawsuit present notable concerns.
The outlook balances attractive valuation against execution risks. The stock's below-market P/S ratio and strong profitability provide fundamental support, but recent earnings misses, declining projected net income for 2026, and legal uncertainties create headwinds. The bullish technical setup and analyst support suggest potential upside, though investors must weigh these against the company's cash flow challenges and competitive pressures in the natural foods sector.
Trailing returns across standard periods
Latest headlines on both assets
Fox operates in cable networks and television. Its cable segment includes Fox News, Fox Business, and sports channels, while its TV segment covers the Fox network, 29 local stations (18 Fox-affiliated), and the ad-supported streaming service Tubi. After selling most of its entertainment assets to Disney in 2019, Fox now focuses on live news and sports, primarily within pay-TV. The Murdoch family controls the company.
Read more on FOXA →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →