Fox Corp Class A vs Under Armour Inc Class A — how do they compare? Fox Corp Class A trades at $56.49 (market cap $22.28B), while Under Armour Inc Class A trades at $7.2 (market cap $2.89B). The key difference: Fox Corp Class A is far larger — about 7.7× Under Armour Inc Class A's market cap, and Fox Corp Class A pays a 1% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| FOXA | UAA | |
|---|---|---|
Market Cap | $22.28B | $2.89B |
Sector | Media | Consumer Cyclical |
52-Week High | $76.11 | $8.14 |
52-Week Low | $48.79 | $4.17 |
Enterprise Value | $26.25B | $4.52B |
Dividend Yield | 1% | — |
Signals from Pluang's Aura AI — not financial advice
Fox Corporation (FOXA) trades at $56.69, up 3.32% on the day, with a bearish technical signal despite recent earnings beats. The company reported strong Q1 2026 results, beating EPS estimates, and completed a transformative $22 billion acquisition of Roku in June 2026. Fundamentals show revenue growth to $16.3B in 2025 with a 13.88% net margin, while valuation metrics appear reasonable with a P/E of 14.73 and EV/EBITDA of 8.42.
The outlook balances strategic positioning through the Roku acquisition against integration risks and leverage concerns. Analyst consensus is evenly split between Buy and Hold with a $67.80 price target suggesting 19.6% upside, but technical indicators remain bearish and projected 2026 cash flow turns negative. Key risks include streaming competition, advertising cyclicality, and debt servicing from the Roku deal.
Under Armour (UAA) trades at $7.19, up 8.77% in the last session, with a bullish technical signal from moving averages and oscillators. The stock shows mixed fundamentals, with a negative net income margin of -9.98% and ROE of -30% for 2025, but beats earnings expectations in recent quarters. Cash flow trends are volatile, with a net outflow of $361.87M in 2025, while revenue declined to $5.16B. Analyst sentiment is cautious, with a consensus price target of $5.96 below the current price, and 58.11% hold ratings.
The outlook for UAA is challenged by weak North American sales and margin pressure, offset by international growth. Investment opportunity hinges on execution of a full-price strategy and cost control, but risks include consumer resistance and macroeconomic uncertainty. With the stock trading above the consensus target, near-term upside may be limited despite technical strength.
Trailing returns across standard periods
Latest headlines on both assets
Fox operates in cable networks and television. Its cable segment includes Fox News, Fox Business, and sports channels, while its TV segment covers the Fox network, 29 local stations (18 Fox-affiliated), and the ad-supported streaming service Tubi. After selling most of its entertainment assets to Disney in 2019, Fox now focuses on live news and sports, primarily within pay-TV. The Murdoch family controls the company.
Read more on FOXA →Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →