Franklin FTSE South Korea ETF vs Wayfair Inc — how do they compare? Franklin FTSE South Korea ETF trades at $58.5 (market cap $1.83B), while Wayfair Inc trades at $105.75 (market cap $14.40B). The key difference: Wayfair Inc is far larger — about 7.9× Franklin FTSE South Korea ETF's market cap, and Franklin FTSE South Korea ETF is more actively traded (679,902 versus 2,102,856). Which is the better fit depends on your goals — on Pluang, investors hold Franklin FTSE South Korea ETF for 15 Days and Wayfair Inc for 8 Days on average.
| FLKR | W | |
|---|---|---|
Market Cap | $1.83B | $14.40B |
Volume | 679,902 | 2,102,856 |
Sector | Broad Market / Factor | Consumer Cyclical |
52-Week High | $72.25 | $119.05 |
52-Week Low | $27.09 | $57.40 |
Typical Hold Time | 15 Days | 8 Days |
Enterprise Value | — | $16.73B |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Wayfair (W) trades at $104.47, down 0.93% on the day, showing mixed technical signals with a bullish moving average trend but neutral oscillators. Fundamentally, the company reported $12.46B revenue for 2025 but posted a net loss of $313M, with negative profit margins. Recent earnings show volatility, beating estimates in Q4 2025 and Q2 2026 but missing in Q1 2026. Analyst sentiment remains positive with a 54% buy rating and $114.13 consensus price target, while the company expands physically with new store openings.
The outlook for Wayfair hinges on improving profitability amid ongoing losses. Near-term catalysts include Q3 2026 earnings on November 4, 2026, where meeting the $0.785 EPS estimate could boost sentiment. Risks include high debt-to-asset ratio of 95.11% and competitive pressures in online retail. The stock offers 9.2% upside to the consensus target, but investors should monitor cash flow trends after 2026's negative net cash flow of $261M.
Trailing returns across standard periods
Franklin FTSE South Korea ETF seeks to track an index of South Korean equities. The fund provides exposure to companies listed in South Korea across multiple sectors.
Read more on FLKR →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →