National Beverage Corp. vs United Parcel Service Inc — how do they compare? National Beverage Corp. trades at $32.08 (market cap $2.89B), while United Parcel Service Inc trades at $116.95 (market cap $96.00B). The key difference: United Parcel Service Inc is far larger — about 33.2× National Beverage Corp.'s market cap, and United Parcel Service Inc pays a 5.81% dividend while National Beverage Corp. pays none. Which is the better fit depends on your goals.
| FIZZ | UPS | |
|---|---|---|
Market Cap | $2.89B | $96.00B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $47.69 | $120.00 |
52-Week Low | $30.85 | $82.58 |
Enterprise Value | $2.60B | $118.86B |
Volume | — | 2,288,643 |
Dividend Yield | — | 5.81% |
Signals from Pluang's Aura AI — not financial advice
FIZZ trades at $31.47, up 1.78% today, but faces bearish technical signals with three consecutive earnings misses. The company maintains solid profitability with 15.56% net margins and 34.03% ROE, though revenue growth has stalled at $1.2B annually. Recent news highlights a $3.25 special dividend announcement but also concerns about LaCroix brand decline and muted growth prospects.
The outlook remains cautious with analyst sentiment skewed bearish (50% sell ratings) and technical indicators pointing downward. While the dividend provides shareholder return, fundamental challenges including competitive pressures and stagnant revenue create headwinds for meaningful price appreciation in the near term.
UPS trades at $116.30, up 2.31% recently, with a bullish technical signal and strong profitability metrics including a 33.41% ROE. Recent earnings beats and a $48 million healthcare logistics investment highlight operational strength, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. The stock is near resistance at $117, with a consensus price target of $112 below the current price.
The outlook is mixed: cost efficiency and dividend payments support value, but competitive pressures from Amazon and muted revenue growth pose risks. Analysts are divided, with 42% bullish and 49% neutral, suggesting cautious optimism amid headwinds. The Q2 2026 earnings report on July 28, 2026, will be critical for direction.
Trailing returns across standard periods
Latest headlines on both assets
National Beverage Corp is one of the top 10 non-alcoholic beverage companies in the U.S. Its portfolio skews toward functional drinks (that is those purporting to offer health benefits) and is anchored by the popular LaCroix sparkling water trademark. Other offerings include Rip It energy drinks, Everfresh juices, and soda brands like Shasta and Faygo. The firm controls most of its production and distribution apparatus, with very little outsourcing. In terms of go-to-market, it uses warehouse distribution for big-box retailers, direct-store-delivery for convenience stores and other small outlets, and food-service distributors for the food-service channel (schools, hospitals, restaurants). It is controlled by chairman and CEO Nick Caporella, who owns over 73% of the common stock.
Read more on FIZZ →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →