Five9 Inc vs Vital Farms Inc — how do they compare? Five9 Inc trades at $25.12 (market cap $1.90B), while Vital Farms Inc trades at $13.48 (market cap $581.88M). The key difference: Five9 Inc is far larger — about 3.3× Vital Farms Inc's market cap, and Five9 Inc is trading nearer its 52-week high, Vital Farms Inc nearer its low. Which is the better fit depends on your goals.
| FIVN | VITL | |
|---|---|---|
Market Cap | $1.90B | $581.88M |
Sector | Technology | Consumer Staples |
52-Week High | $29.16 | $52.41 |
52-Week Low | $13.61 | $8.28 |
Enterprise Value | $1.98B | $584.69M |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $25.05, down 2.07% on the day, with a bullish technical outlook supported by moving averages. The company shows improving fundamentals, with revenue growing from $779M in 2022 to $1.15B in 2025 and turning profitable with net income of $39.42M. Recent news highlights AI product launches and workplace awards, while legal scrutiny on insider conduct persists.
The stock presents a positive outlook with strong analyst support (61% buy ratings) and a consensus price target of $27.00, offering ~8% upside. Key risks include negative net cash flow, high debt levels, and ongoing legal investigations into insider fiduciary duties that could pressure sentiment.
Vital Farms (VITL) trades at $13.54, up 3.28% with a bullish technical signal from moving averages and oscillators. The company shows solid fundamentals with a P/E of 13.06, P/S of 0.79, and strong profitability margins (ROE 15.44%, net margin 6.1%). Recent earnings have been mixed with Q3 2025 beating expectations but Q1 2026 missing, while analyst consensus remains positive with 56% buy ratings and a $13.50 price target.
The outlook suggests potential upside to the $16 high target given reasonable valuation and profitability, but risks include ongoing class action lawsuits, negative cash flow trends, and earnings volatility. Revenue growth is projected to slow from 2025 to 2026 with profit margins compressing from 8.72% to 6.1%, indicating execution challenges ahead.
Trailing returns across standard periods
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →