Five9 Inc vs Tractor Supply Co — how do they compare? Five9 Inc trades at $25 (market cap $1.90B), while Tractor Supply Co trades at $30.8 (market cap $15.82B). The key difference: Tractor Supply Co is far larger — about 8.3× Five9 Inc's market cap, and Tractor Supply Co pays a 3.18% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| FIVN | TSCO | |
|---|---|---|
Market Cap | $1.90B | $15.82B |
Sector | Technology | Consumer Cyclical |
52-Week High | $29.16 | $62.65 |
52-Week Low | $13.61 | $29.14 |
Enterprise Value | $1.98B | $22.01B |
Dividend Yield | — | 3.18% |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $25.58, down 0.89% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $27.00. The company has shown consistent revenue growth, reaching $1.15 billion in 2025, and has beaten earnings estimates for the last three quarters. Recent news highlights include new executive appointments and AI product launches, though some legal scrutiny regarding fiduciary duties exists.
The outlook is positive given strong earnings beats and revenue growth, but risks include high valuation multiples, negative net cash flow, and ongoing legal investigations. Analyst sentiment remains largely bullish, supporting potential upside to the price target.
Tractor Supply (TSCO) trades at $30.55, up 1.03% on the day, with a bearish technical signal from moving averages. Recent earnings missed expectations in Q4 2025 and Q1 2026, though Q2 2026 results are pending. Revenue grew to $15.52B in 2025, with a net income margin of 6.91% and a P/E ratio of 14.86. The company announced a partnership with Instacart for delivery services and maintains a dividend, with the next payment scheduled for June 2026.
The outlook is mixed: analyst consensus is a 'Buy' with a $39.14 price target, implying significant upside, but near-term headwinds include consumer pressure and recent earnings misses. Risks involve competitive retail dynamics and macroeconomic sensitivity. The stock's current valuation presents a potential opportunity if execution improves, but volatility may persist until earnings momentum recovers.
Trailing returns across standard periods
Latest headlines on both assets
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →