Five9 Inc vs Procter & Gamble Co — how do they compare? Five9 Inc trades at $32.8 (market cap $2.57B), while Procter & Gamble Co trades at $144.61 (market cap $340.39B). The key difference: Procter & Gamble Co is far larger — about 132.4× Five9 Inc's market cap, and Procter & Gamble Co pays a 2.97% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| FIVN | PG | |
|---|---|---|
Market Cap | $2.57B | $340.39B |
Sector | Technology | Consumer Staples |
52-Week High | $34.48 | $167.18 |
52-Week Low | $13.61 | $138.10 |
Enterprise Value | $2.73B | $366.23B |
Volume | — | 6,423,436 |
Dividend Yield | — | 2.97% |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $33.99, up 19.81% in 24 hours and near its 52-week high of $34.58, driven by strong Q2 2026 earnings beats and bullish technical signals. Revenue growth accelerated to 10% year-over-year in Q2 2026, with net income turning positive in 2025 after prior losses. Analyst consensus is overwhelmingly positive, with 61% recommending Buy.
The outlook is favorable due to sustained revenue growth and margin expansion, but risks include high valuation multiples and potential overbought conditions. Upside is supported by institutional buying and AI-driven CX demand, though legal scrutiny and debt levels warrant caution.
Procter & Gamble (PG) trades at $146.38, up 0.42% on the day, with a bearish technical signal but strong fundamentals including a net income margin of 18.44% and consistent earnings beats. The company maintains robust cash flow from operations of $17.82B in 2025 and a dividend track record, with a recent partnership with the WNBA signaling strategic brand expansion. Valuation ratios like P/E of 22.12 and P/S of 4.08 reflect a premium to peers amid modest revenue growth.
PG offers stability with high profitability and dividend reliability, but premium valuation and soft demand outlook pose near-term risks. Analyst consensus is bullish with a $161.20 price target, though technical indicators suggest caution. Key risks include economic sensitivity and competitive pressures, while institutional holdings show mixed sentiment.
Trailing returns across standard periods
Latest headlines on both assets
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →