Five9 Inc vs Altria Group Inc — how do they compare? Five9 Inc trades at $25.15 (market cap $1.90B), while Altria Group Inc trades at $72.93 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 62× Five9 Inc's market cap, and Altria Group Inc pays a 6.01% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| FIVN | MO | |
|---|---|---|
Market Cap | $1.90B | $117.76B |
Sector | Technology | Consumer Staples |
52-Week High | $29.16 | $74.55 |
52-Week Low | $13.61 | $54.72 |
Enterprise Value | $1.98B | $138.83B |
Dividend Yield | — | 6.01% |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $25.05, down 2.07% on the day, with a bullish technical outlook supported by moving averages. The company shows improving fundamentals, with revenue growing from $779M in 2022 to $1.15B in 2025 and turning profitable with net income of $39.42M. Recent news highlights AI product launches and workplace awards, while legal scrutiny on insider conduct persists.
The stock presents a positive outlook with strong analyst support (61% buy ratings) and a consensus price target of $27.00, offering ~8% upside. Key risks include negative net cash flow, high debt levels, and ongoing legal investigations into insider fiduciary duties that could pressure sentiment.
MO trades at $72.14, up 2.79% today, near the consensus price target of $71.00. Technicals are bearish with support at $70 and resistance at $72. The company reported Q1 2026 EPS of $1.32, beating estimates, but Q4 2025 missed. Revenue for 2025 was $20.14B with a net income margin of 39.52%. Recent news highlights its status as a Dividend King, with a focus on high yields and defensive qualities amid market volatility.
Outlook: MO offers a high dividend yield and stable cash flow, but faces risks from declining smoking trends and regulatory pressures. Analysts are mostly bullish (61.53% buy ratings), yet technical weakness and debt levels warrant caution. The stock presents income appeal but requires monitoring of earnings consistency and sector challenges.
Trailing returns across standard periods
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
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