Five9 Inc vs Marathon Digital Holdings Inc — how do they compare? Five9 Inc trades at $25.13 (market cap $1.90B), while Marathon Digital Holdings Inc trades at $11.41 (market cap $4.69B). The key difference: Marathon Digital Holdings Inc is far larger — about 2.5× Five9 Inc's market cap, and Five9 Inc is trading nearer its 52-week high, Marathon Digital Holdings Inc nearer its low. Which is the better fit depends on your goals.
| FIVN | MARA | |
|---|---|---|
Market Cap | $1.90B | $4.69B |
Sector | Technology | Technology |
52-Week High | $29.16 | $22.84 |
52-Week Low | $13.61 | $6.73 |
Enterprise Value | $1.98B | $6.64B |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $25.05, down 2.07% on the day, with a bullish technical outlook supported by moving averages. The company shows improving fundamentals, with revenue growing from $779M in 2022 to $1.15B in 2025 and turning profitable with net income of $39.42M. Recent news highlights AI product launches and workplace awards, while legal scrutiny on insider conduct persists.
The stock presents a positive outlook with strong analyst support (61% buy ratings) and a consensus price target of $27.00, offering ~8% upside. Key risks include negative net cash flow, high debt levels, and ongoing legal investigations into insider fiduciary duties that could pressure sentiment.
MARA's stock trades at $11.52, down 5.26% in the last session, reflecting a bearish technical trend. The company reported a net loss of $1.31 billion in 2025 with a negative net income margin of -234.83%, though it maintains a high gross profit margin of 79.22%. Recent news highlights a strategic pivot to AI infrastructure, including a Texas land acquisition for up to 2 GW of power capacity, aiming to transition from Bitcoin mining to high-performance computing.
The outlook is bifurcated: the AI pivot offers growth potential, with a consensus price target of $17.88 implying 55% upside, but significant execution risks and persistent losses pose threats. Investors face volatility from operational cash burn and competitive pressures in the emerging AI data center market.
Trailing returns across standard periods
Latest headlines on both assets
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →