Five9 Inc vs Kroger Co — how do they compare? Five9 Inc trades at $31.2 (market cap $2.44B), while Kroger Co trades at $56.06 (market cap $34.46B). The key difference: Kroger Co is far larger — about 14.1× Five9 Inc's market cap, and Kroger Co pays a 2.56% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| FIVN | KR | |
|---|---|---|
Market Cap | $2.44B | $34.46B |
Sector | Technology | Consumer Staples |
52-Week High | $34.48 | $75.60 |
52-Week Low | $13.61 | $55.53 |
Enterprise Value | $2.59B | $54.56B |
Dividend Yield | — | 2.56% |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $31.14, down 9.69% today but remains near its 52-week highs. The stock shows strong technical momentum with bullish moving averages and has consistently beaten earnings estimates in recent quarters. Revenue growth accelerated to 10% in Q2 2026, reaching $312.4 million, while the company maintains a solid gross margin of 54.91%. Recent management appointments and AI-driven subscription growth provide positive catalysts.
The outlook remains positive with 61% analyst buy ratings and a $32.67 consensus target offering 5% upside. However, elevated valuation multiples (P/E 47.99) and ongoing fiduciary investigations pose risks. The stock's trajectory depends on continued execution of AI revenue growth and margin expansion targets.
Kroger (KR) trades at $56.09, down 0.69% on the day, with a bearish technical signal from moving averages. The company reported mixed Q1 2026 earnings, missing EPS estimates by $0.01, but beat in the prior two quarters. Revenue for 2025 was $147.12 billion with a net income margin of 0.71%. Recent news includes the appointment of a new Chief eCommerce Officer and expanded prescription delivery services, signaling digital growth initiatives.
The stock presents a valuation gap with a consensus price target of $68.25, implying 22% upside, supported by a 47.7% buy rating from analysts. However, risks include competitive pressures in grocery retail, a high P/E ratio of 32.89, and a projected net income decline in 2026. Positive cash flow trends and dividend payments offer stability, but execution on e-commerce strategy is critical for sustained growth.
Trailing returns across standard periods
Latest headlines on both assets
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →Kroger is the leading American grocer, with 2,726 supermarkets operating under several banners throughout the country as of the end of fiscal 2021. Around 83% of stores have pharmacies, while nearly 60% also sell fuel. The company also operates roughly 120 fine jewelry stores. Kroger features a leading private-label offering and manufactures around 30% of its own-brand units (and more than 40% of its grocery own-label assortment) itself, in 33 food production plants nationwide. Kroger is a top-two grocer in most of its major markets (as of early 2021, according to company data). Virtually all of Kroger's sales come from the United States.
Read more on KR →