Five9 Inc vs Hasbro, Inc. — how do they compare? Five9 Inc trades at $25.14 (market cap $1.90B), while Hasbro, Inc. trades at $81.85 (market cap $11.39B). The key difference: Hasbro, Inc. is far larger — about 6× Five9 Inc's market cap, and Hasbro, Inc. pays a 3.48% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| FIVN | HAS | |
|---|---|---|
Market Cap | $1.90B | $11.39B |
Sector | Technology | Consumer Cyclical |
52-Week High | $29.16 | $105.88 |
52-Week Low | $13.61 | $70.95 |
Enterprise Value | $1.98B | $13.66B |
Dividend Yield | — | 3.48% |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $25.05, down 2.07% on the day, with a bullish technical outlook supported by moving averages. The company shows improving fundamentals, with revenue growing from $779M in 2022 to $1.15B in 2025 and turning profitable with net income of $39.42M. Recent news highlights AI product launches and workplace awards, while legal scrutiny on insider conduct persists.
The stock presents a positive outlook with strong analyst support (61% buy ratings) and a consensus price target of $27.00, offering ~8% upside. Key risks include negative net cash flow, high debt levels, and ongoing legal investigations into insider fiduciary duties that could pressure sentiment.
Hasbro (HAS) trades at $81.65, up 4.12% today, but remains in a bearish technical trend. The company reported negative net income of -$322.40M for 2025 despite revenue growth to $4.70B, with profitability metrics like ROE at -24.49% reflecting challenges. Recent news highlights product innovation like Blooms by Play-Doh targeting adults, while earnings have consistently beaten expectations in recent quarters, suggesting potential operational resilience amid financial headwinds.
The outlook is mixed: analyst consensus is bullish with a $105.43 price target (51.52% buy ratings), but high debt and negative margins pose risks. Upside hinges on earnings turnaround and successful adult-focused product launches, while competitive pressures and macroeconomic factors could hinder recovery. Investors should weigh strong analyst sentiment against fundamental weaknesses.
Trailing returns across standard periods
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →