Five Below Inc vs Williams-Sonoma, Inc. — how do they compare? Five Below Inc trades at $193 (market cap $10.67B), while Williams-Sonoma, Inc. trades at $223.99 (market cap $26.24B). The key difference: Williams-Sonoma, Inc. is far larger — about 2.5× Five Below Inc's market cap, and Williams-Sonoma, Inc. pays a 1.36% dividend while Five Below Inc pays none. Which is the better fit depends on your goals.
| FIVE | WSM | |
|---|---|---|
Market Cap | $10.67B | $26.24B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $247.71 | $240.06 |
52-Week Low | $131.94 | $165.01 |
Enterprise Value | $11.56B | $27.08B |
Dividend Yield | — | 1.36% |
Signals from Pluang's Aura AI — not financial advice
Five Below (FIVE) trades at $200.59, up 3.87% today, with a bullish technical signal despite mixed moving averages. The company shows strong revenue growth, rising from $2.8B in 2022 to $3.88B in 2025, and has consistently beaten earnings expectations in recent quarters. Positive sentiment is driven by store expansion and digital marketing initiatives, with 60% of analysts rating it a Buy.
The outlook is favorable with a consensus price target of $252.09, implying 26% upside, supported by robust growth projections. Risks include competitive pressures and execution challenges in expansion. Net cash flow improved to $152M in 2025, but profit margins have fluctuated, requiring monitoring of cost management.
Williams-Sonoma (WSM) trades at $227.86, up 3.41% with a bullish technical signal. The stock shows strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Valuation metrics include a P/E of 24.98 and P/S of 3.45. Recent news highlights brand collaborations and dividend payouts, while cash flow trends indicate operational resilience despite net outflows.
Outlook remains positive with analyst consensus at Buy (28.57%) and a $215.22 price target, though risks include revenue volatility and competitive pressures. The stock's momentum is bolstered by consistent earnings performance, but investors should monitor macroeconomic headwinds affecting discretionary spending.
Trailing returns across standard periods
Five Below is a value-oriented retailer that operated 1,190 stores in the United States as of the end of fiscal 2021. Catering to teen and preteen consumers, stores feature a wide variety of merchandise, the vast majority of which is priced below $6. The assortment focuses on discretionary items in several categories, particularly leisure (such as sporting goods, toys, and electronics
Read more on FIVE →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →