Firy Inc. vs Zeta Global Holdings Corp — how do they compare? Firy Inc. trades at $8.5 (market cap $125.48M), while Zeta Global Holdings Corp trades at $21.33 (market cap $5.59B). The key difference: Zeta Global Holdings Corp is far larger — about 44.5× Firy Inc.'s market cap. Which is the better fit depends on your goals.
| FIRY | ZETA | |
|---|---|---|
Market Cap | $125.48M | $5.59B |
Sector | Consumer Cyclical | Technology |
52-Week High | $12.45 | $25.24 |
52-Week Low | $2.28 | $14.55 |
Enterprise Value | $69.16M | $5.49B |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
ZETA trades at $21.74, down 3.51% over 24 hours, with a bullish technical outlook supported by moving averages and strong analyst consensus. The company reported revenue of $1.30B in 2025 but a net loss of $31.51M, with improving margins projected for 2026. Recent strategic partnerships with Palantir and OpenAI highlight a pivot toward AI infrastructure, driving positive media sentiment.
The outlook for ZETA is cautiously optimistic, with a consensus price target of $27.50 offering ~27% upside. Investment opportunities stem from AI-driven growth and consecutive earnings beats, but risks include persistent negative profitability, cash flow challenges, and competitive pressures in the marketing tech sector.
Trailing returns across standard periods
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →