Compare Firy Inc. (FIRY) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Firy Inc. vs Yum! Brands, Inc. — how do they compare? Firy Inc. trades at $10.21 (market cap $163.57M), while Yum! Brands, Inc. trades at $144.75 (market cap $39.66B). The key difference: Yum! Brands, Inc. is far larger — about 242.5× Firy Inc.'s market cap, and Yum! Brands, Inc. pays a 2.06% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| FIRY | YUM | |
|---|---|---|
Market Cap | $163.57M | $39.66B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $12.45 | $168.16 |
52-Week Low | $2.28 | $138.21 |
Enterprise Value | $107.24M | $51.26B |
Dividend Yield | — | 2.06% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
YUM trades at $150.76, down 0.95% on the day, amid a bearish technical signal and recent sales headwinds from a parasite outbreak affecting Taco Bell. The company reported Q2 2026 EPS of $1.62, beating estimates, and completed the $1.2 billion sale of Pizza Hut China. Revenue growth is steady, with 2025 revenue at $8.21 billion and net income margin of 25.4%, though debt remains elevated. Analyst consensus is a Buy with a $174.60 price target, but legal investigations and food safety concerns present near-term risks.
The outlook is mixed: strong digital growth and portfolio streamlining offer upside, but the stock faces pressure from the cyclospora outbreak's impact on sales and ongoing fraud probes. Investors should weigh solid fundamentals against sentiment-driven volatility and high leverage.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Firy Inc.
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
