Firy Inc. vs Wix.Com Ltd — how do they compare? Firy Inc. trades at $8.19 (market cap $125.48M), while Wix.Com Ltd trades at $52.31 (market cap $2.23B). The key difference: Wix.Com Ltd is far larger — about 17.8× Firy Inc.'s market cap, and Firy Inc. is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals.
| FIRY | WIX | |
|---|---|---|
Market Cap | $125.48M | $2.23B |
Sector | Consumer Cyclical | Technology |
52-Week High | $12.45 | $184.24 |
52-Week Low | $2.28 | $40.43 |
Enterprise Value | $69.16M | $1.79B |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
Wix stock trades at $53.13, up 0.8% on the day, amid mixed signals. The technical outlook is bullish with support at $52 and resistance at $54. Fundamentally, revenue grew to $1.99B in 2025, but net income margin remains negative at -1.97%. Recent Q1 2026 earnings missed expectations, contributing to a 56% stock decline in H1 2026. Analyst consensus is strongly bullish with a $83.13 price target, though legal investigations and AI demand concerns create headwinds.
The outlook hinges on execution amid competitive and operational risks. Upside potential exists if Wix leverages AI tools and partnership growth, but investors face volatility from expense spikes and legal scrutiny. The high P/E of 62.84 suggests growth expectations must materialize to justify valuation.
Trailing returns across standard periods
Latest headlines on both assets
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →