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Compare Firy Inc. (FIRY) vs United Parcel Service Inc (UPS) Price & Performance

United Parcel Service IncTrade

Price performance (Past 24H)

Key statistics

Firy Inc. vs United Parcel Service Inc — how do they compare? Firy Inc. trades at $12.07 (market cap $199.80M), while United Parcel Service Inc trades at $94.54 (market cap $80.08B). The key difference: United Parcel Service Inc is far larger — about 400.8× Firy Inc.'s market cap, and United Parcel Service Inc pays a 6.97% dividend while Firy Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and United Parcel Service Inc for 141 Days on average.

FIRYUPS
Market Cap
$199.80M$80.08B
Volume
92,9936,706,833
Sector
TechnologyIndustrials
52-Week High
$13.10$120.00
52-Week Low
$2.28$82.87
Typical Hold Time
13 Days141 Days
Enterprise Value
$168.40M$104.10B
Dividend Yield
—6.97%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Firy Inc.

FIRY trades at $12.02, up 1.43% with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0M but missed EPS expectations with a net loss. Recent developments include a $719M legal victory and board appointment of Marc Lasry. Despite high gross margins of 87.76%, the company shows negative profitability metrics with ROE at -62.95% and persistent cash burn.

The outlook remains challenged by ongoing losses and cash flow deficits, though the legal win provides potential upside. Analyst sentiment is mixed with 60% hold ratings. Key risks include execution on collections and sustainable revenue growth. The stock presents speculative potential but requires careful risk assessment given fundamental weaknesses.

United Parcel Service Inc

UPS trades at $94.11, up 1.98% on the day, amid mixed signals. The stock shows bearish technical trends but has consistently beaten earnings estimates in recent quarters. Revenue has declined from $100.3B in 2022 to $88.7B in 2025, though net income margin remains above 5%. Recent news highlights strategic initiatives like the UPS Secure Commerce platform and an exclusive TikTok Shop returns deal, aiming to bolster e-commerce services against competitive pressures and margin concerns.

The investment outlook balances a high dividend yield near 7% and analyst consensus price target of $118.67 against risks from declining package volumes, fuel cost pressures, and Amazon competition. Wall Street sentiment is divided, with 47% buy ratings but recent downgrades citing volume weakness. Earnings growth from cost controls and new partnerships is key for upside, while persistent volume softness poses a downside risk.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

FIRY
100% Buy0% Sell
Avg holding period · 13 Days
UPS
4% Buy96% Sell
Avg holding period · 141 Days

About Firy Inc.

Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.

Read more on FIRY →

About United Parcel Service Inc

United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network

Read more on UPS →