Firy Inc. vs United Parcel Service Inc — how do they compare? Firy Inc. trades at $8.42 (market cap $125.48M), while United Parcel Service Inc trades at $116.99 (market cap $96.00B). The key difference: United Parcel Service Inc is far larger — about 765.1× Firy Inc.'s market cap, and United Parcel Service Inc pays a 5.81% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| FIRY | UPS | |
|---|---|---|
Market Cap | $125.48M | $96.00B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $12.45 | $120.00 |
52-Week Low | $2.28 | $82.58 |
Enterprise Value | $69.16M | $118.86B |
Volume | — | 2,288,643 |
Dividend Yield | — | 5.81% |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
UPS trades at $116.30, up 2.31% recently, with a bullish technical signal and strong profitability metrics including a 33.41% ROE. Recent earnings beats and a $48 million healthcare logistics investment highlight operational strength, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. The stock is near resistance at $117, with a consensus price target of $112 below the current price.
The outlook is mixed: cost efficiency and dividend payments support value, but competitive pressures from Amazon and muted revenue growth pose risks. Analysts are divided, with 42% bullish and 49% neutral, suggesting cautious optimism amid headwinds. The Q2 2026 earnings report on July 28, 2026, will be critical for direction.
Trailing returns across standard periods
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →