Firy Inc. vs United Parcel Service Inc — how do they compare? Firy Inc. trades at $12.07 (market cap $199.80M), while United Parcel Service Inc trades at $94.54 (market cap $80.08B). The key difference: United Parcel Service Inc is far larger — about 400.8× Firy Inc.'s market cap, and United Parcel Service Inc pays a 6.97% dividend while Firy Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and United Parcel Service Inc for 141 Days on average.
| FIRY | UPS | |
|---|---|---|
Market Cap | $199.80M | $80.08B |
Volume | 92,993 | 6,706,833 |
Sector | Technology | Industrials |
52-Week High | $13.10 | $120.00 |
52-Week Low | $2.28 | $82.87 |
Typical Hold Time | 13 Days | 141 Days |
Enterprise Value | $168.40M | $104.10B |
Dividend Yield | — | 6.97% |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.02, up 1.43% with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0M but missed EPS expectations with a net loss. Recent developments include a $719M legal victory and board appointment of Marc Lasry. Despite high gross margins of 87.76%, the company shows negative profitability metrics with ROE at -62.95% and persistent cash burn.
The outlook remains challenged by ongoing losses and cash flow deficits, though the legal win provides potential upside. Analyst sentiment is mixed with 60% hold ratings. Key risks include execution on collections and sustainable revenue growth. The stock presents speculative potential but requires careful risk assessment given fundamental weaknesses.
UPS trades at $94.11, up 1.98% on the day, amid mixed signals. The stock shows bearish technical trends but has consistently beaten earnings estimates in recent quarters. Revenue has declined from $100.3B in 2022 to $88.7B in 2025, though net income margin remains above 5%. Recent news highlights strategic initiatives like the UPS Secure Commerce platform and an exclusive TikTok Shop returns deal, aiming to bolster e-commerce services against competitive pressures and margin concerns.
The investment outlook balances a high dividend yield near 7% and analyst consensus price target of $118.67 against risks from declining package volumes, fuel cost pressures, and Amazon competition. Wall Street sentiment is divided, with 47% buy ratings but recent downgrades citing volume weakness. Earnings growth from cost controls and new partnerships is key for upside, while persistent volume softness poses a downside risk.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →