Firy Inc. vs ProShares UltraPro S&P500 — how do they compare? Firy Inc. trades at $12.02 (market cap $199.80M), while ProShares UltraPro S&P500 trades at $155.8 (market cap $5.55B). The key difference: ProShares UltraPro S&P500 is far larger — about 27.8× Firy Inc.'s market cap, and Firy Inc. is more actively traded (92,993 versus 2,078,694). Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and ProShares UltraPro S&P500 for 29 Days on average.
| FIRY | UPRO | |
|---|---|---|
Market Cap | $199.80M | $5.55B |
Volume | 92,993 | 2,078,694 |
Sector | Technology | Leveraged / Inverse |
52-Week High | $13.10 | $157.66 |
52-Week Low | $2.28 | $89.29 |
Typical Hold Time | 13 Days | 29 Days |
Enterprise Value | $168.40M | — |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.18, up 2.78% today, with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0 million but missed EPS expectations with a net loss. Despite a high gross margin of 87.76%, profitability remains challenged with negative net income margin and ROE. Recent developments include a $719 million legal victory and board appointment of Marc Lasry.
The outlook remains cautious due to persistent cash burn and negative earnings, though the legal win provides potential upside. Investment opportunity hinges on successful monetization of legal claims and operational turnaround. Key risks include ongoing cash flow deficits, competitive pressures, and uncertainty around debt collection from Papaya Gaming.
UPRO trades at $155.78, up 0.37% today, with a bullish technical signal from moving averages and neutral oscillators. The stock faces resistance near $157 and support at $151. Key financial ratios are unavailable in the provided data, limiting fundamental assessment. A dividend of $0.27 is scheduled for September 2026, indicating potential income for investors.
The outlook for UPRO is mixed, with technical strength offset by limited fundamental visibility. Risks include market volatility and concentration in top S&P 500 holdings. Upside depends on broader index performance, but investor skepticism amid high valuations may cap gains. Monitoring earnings growth and institutional sentiment is critical for direction.
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Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →UPRO is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to three times (3x) the daily performance of the S&P 500 Index. It is a tactical, high-conviction instrument designed for short-term traders to amplify bullish market moves, utilizing a daily reset mechanism that creates significant compounding effects and volatility risks over time.
Read more on UPRO →