Firy Inc. vs ProShares Ultra Gold ETF — how do they compare? Firy Inc. trades at $8.42 (market cap $125.48M), while ProShares Ultra Gold ETF trades at $42.94. The key difference: Firy Inc. is trading nearer its 52-week high, ProShares Ultra Gold ETF nearer its low. Which is the better fit depends on your goals.
| FIRY | UGL | |
|---|---|---|
Market Cap | $125.48M | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $12.45 | $85.62 |
52-Week Low | $2.28 | $33.59 |
Enterprise Value | $69.16M | — |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
UGL (ProShares Ultra Gold) is trading at $43.09, down 3.15% amid bearish technical signals. The ETF shows 13 sell signals across moving averages with RSI indicators in neutral territory. Gold faces pressure from stronger economic data and Fed policy uncertainty, though central bank buying provides underlying support. The leveraged structure amplifies both gains and losses in volatile gold markets.
The outlook remains cautious with gold struggling to hold $4,000/oz support. While geopolitical tensions and central bank accumulation offer long-term support, near-term headwinds from dollar strength and rate expectations persist. The 2x leverage makes UGL suitable only for experienced investors comfortable with amplified volatility in both directions.
Trailing returns across standard periods
Latest headlines on both assets
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →UGL is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the Bloomberg Gold Subindex. It is a tactical tool designed for sophisticated investors to magnify short-term bullish views on gold prices through the use of futures and swap contracts, rather than holding physical bullion.
Read more on UGL →