Compare Firy Inc. (FIRY) vs J M Smucker Co (SJM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Firy Inc. vs J M Smucker Co — how do they compare? Firy Inc. trades at $11.97 (market cap $196.97M), while J M Smucker Co trades at $120.56 (market cap $12.38B). The key difference: J M Smucker Co is far larger — about 62.9× Firy Inc.'s market cap, and J M Smucker Co pays a 3.86% dividend while Firy Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and J M Smucker Co for 74 Days on average.
| FIRY | SJM | |
|---|---|---|
Market Cap | $196.97M | $12.38B |
Volume | 155,239 | 1,013,558 |
Sector | Technology | Consumer Staples |
52-Week High | $13.10 | $132.34 |
52-Week Low | $2.28 | $89.53 |
Typical Hold Time | 13 Days | 74 Days |
Enterprise Value | $165.57M | $19.24B |
Dividend Yield | — | 3.86% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.02, down 3.69% on the day, with a bullish technical signal from moving averages but mixed earnings performance. The company shows a high gross margin of 87.76% but negative net income margin of -60.23% and significant cash burn. Recent developments include a $719 million legal victory and board additions, though revenue has declined from $270M in 2022 to $104M in 2025.
The outlook remains challenging with persistent losses and cash burn offset by potential from legal wins. Investment opportunity exists if the company can monetize legal judgments and stabilize operations, but risks include continued operational losses and uncertainty around cash flow sustainability.
SJM trades at $119.41, up 2.23% today, with a bearish technical signal but strong recent earnings beats. The company reported a net loss of $1.23 billion in 2025 despite revenue growth to $8.73 billion, though analysts project a return to profitability in 2026. A dividend of $1.12 is scheduled for September 2026, and institutional interest is rising, as seen with CalSTRS increasing its stake significantly in Q2 2026.
The outlook is mixed: analyst consensus is bullish with a $137.29 price target, but high debt and volatile profitability pose risks. Earnings momentum from recent beats and raised 2027 guidance support upside, yet investors must weigh margin pressures and competitive threats in the consumer staples sector against growth in segments like Uncrustables and Cafe Bustelo.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Firy Inc.
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →About J M Smucker Co
J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →
