Firy Inc. vs J M Smucker Co — how do they compare? Firy Inc. trades at $8.39 (market cap $125.48M), while J M Smucker Co trades at $112.93 (market cap $11.65B). The key difference: J M Smucker Co is far larger — about 92.8× Firy Inc.'s market cap, and J M Smucker Co pays a 4.04% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| FIRY | SJM | |
|---|---|---|
Market Cap | $125.48M | $11.65B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $12.45 | $117.05 |
52-Week Low | $2.28 | $89.53 |
Enterprise Value | $69.16M | $18.68B |
Dividend Yield | — | 4.04% |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
J.M. Smucker (SJM) trades at $113.00, up 3.85% today, with a bearish technical signal despite recent earnings beats. The company reported a net loss of $1.23 billion for 2025, with negative profit margins, though revenue grew to $8.73 billion. Analyst consensus is a Buy with a $123.18 price target, supported by strong cash flow and a 4% dividend yield. Key growth drivers include Uncrustables and coffee brands, while fiscal 2027 sales are expected to decline 3-4%.
SJM presents a mixed outlook: valuation appears reasonable with a P/E of 22.05, but profitability concerns and high debt pose risks. Near-term catalysts include cost controls and brand innovation, yet competitive pressures and weak sales guidance may limit upside. The stock offers income via dividends, but investors should weigh execution risks against potential margin recovery.
Trailing returns across standard periods
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
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