Firy Inc. vs ABRDN Physical Gold Shares ETF — how do they compare? Firy Inc. trades at $11.97 (market cap $196.97M), while ABRDN Physical Gold Shares ETF trades at $39.94 (market cap $7.03B). The key difference: ABRDN Physical Gold Shares ETF is far larger — about 35.7× Firy Inc.'s market cap, and Firy Inc. is trading nearer its 52-week high, ABRDN Physical Gold Shares ETF nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and ABRDN Physical Gold Shares ETF for 57 Days on average.
| FIRY | SGOL | |
|---|---|---|
Market Cap | $196.97M | $7.03B |
Volume | 155,239 | 2,616,502 |
Sector | Technology | Commodities - Metals/Agriculture |
52-Week High | $13.10 | $51.41 |
52-Week Low | $2.28 | $37.54 |
Typical Hold Time | 13 Days | 57 Days |
Enterprise Value | $165.57M | — |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.02, down 3.69% on the day, with a bullish technical signal from moving averages but mixed earnings performance. The company shows a high gross margin of 87.76% but negative net income margin of -60.23% and significant cash burn. Recent developments include a $719 million legal victory and board additions, though revenue has declined from $270M in 2022 to $104M in 2025.
The outlook remains challenging with persistent losses and cash burn offset by potential from legal wins. Investment opportunity exists if the company can monetize legal judgments and stabilize operations, but risks include continued operational losses and uncertainty around cash flow sustainability.
SGOL is currently trading at $39.02, down 1.66% over the past 24 hours amid broader gold market weakness. Technical indicators show a bearish trend with moving averages and oscillators signaling selling pressure. The stock faces headwinds from rising Treasury yields and Federal Reserve rate uncertainty, though some support exists at current price levels. Recent news highlights gold's sensitivity to inflation data and monetary policy expectations.
The outlook for SGOL remains challenged by macroeconomic pressures, with gold prices facing resistance from higher interest rates and dollar strength. However, potential catalysts include geopolitical tensions and any dovish shift in Fed policy. Investors should monitor inflation trends and central bank guidance for directional cues in the gold market.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →SGOL is an ETF that is designed to track the performance of the price of gold bullion. The fund is backed by physical gold held in secured vaults, which is allocated to the ETF's custodian account. By providing direct ownership of gold without the need for physical storage or insurance, SGOL offers investors a convenient and cost-effective way to gain exposure to the gold market.
Read more on SGOL →