Firy Inc. vs Rockwell Automation — how do they compare? Firy Inc. trades at $8.5 (market cap $125.48M), while Rockwell Automation trades at $466.7 (market cap $51.40B). The key difference: Rockwell Automation is far larger — about 409.6× Firy Inc.'s market cap, and Rockwell Automation pays a 1.2% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| FIRY | ROK | |
|---|---|---|
Market Cap | $125.48M | $51.40B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $12.45 | $495.08 |
52-Week Low | $2.28 | $328.67 |
Enterprise Value | $69.16M | $55.03B |
Dividend Yield | — | 1.2% |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
Rockwell Automation (ROK) trades at $461.85, down 1.69% on the day, with a bearish technical signal but strong fundamental earnings beats in recent quarters. The stock shows a high P/E of 47.97 and P/S of 5.92, reflecting premium valuation, while profitability metrics include a 12.45% net income margin and 9.66% ROE. Recent news highlights the company's leadership in industrial automation and AI integration, with positive analyst coverage despite mixed technical indicators.
The outlook for ROK is cautiously optimistic, driven by consistent earnings outperformance and strategic positioning in industrial automation. Key risks include elevated valuation multiples and macroeconomic sensitivity, but institutional buy ratings and a $471.71 consensus price target suggest potential upside. Investors should monitor execution on growth initiatives and competitive pressures in the sector.
Trailing returns across standard periods
Latest headlines on both assets
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →