Firy Inc. vs PubMatic Inc — how do they compare? Firy Inc. trades at $8.37 (market cap $125.48M), while PubMatic Inc trades at $13.66 (market cap $640.22M). The key difference: PubMatic Inc is far larger — about 5.1× Firy Inc.'s market cap, and PubMatic Inc is trading nearer its 52-week high, Firy Inc. nearer its low. Which is the better fit depends on your goals.
| FIRY | PUBM | |
|---|---|---|
Market Cap | $125.48M | $640.22M |
Sector | Consumer Cyclical | Technology |
52-Week High | $12.45 | $13.83 |
52-Week Low | $2.28 | $6.28 |
Enterprise Value | $69.16M | $537.73M |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
PUBM stock trades at $13.62, down 0.51% on the day, with a mixed technical picture showing a bullish moving average signal but a neutral oscillator stance. The company reported a net loss of -$14.46M for 2025 despite beating EPS estimates in recent quarters, with revenue of $282.93M. Positive news includes new product launches like AgenticOS and a Creator Marketplace, alongside a balanced analyst consensus of 8 Buy and 8 Hold ratings.
The outlook is cautiously optimistic, supported by strong operating cash flow of $81.06M and a consensus price target of $17.00, implying potential upside. Key risks include sustained negative profit margins and competitive pressures in the ad tech sector. Investor sentiment is buoyed by recent strategic partnerships and AI-driven growth initiatives, though profitability remains a critical watchpoint.
Trailing returns across standard periods
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →PubMatic Inc is engaged in the digital advertising business. The company provides a specialized cloud infrastructure platform that enables real-time programmatic advertising transactions. The platform helps independent app developers and publishers to control and maximize their digital advertising businesses.
Read more on PUBM →