Firy Inc. vs McCormick & Company, Incorporated — how do they compare? Firy Inc. trades at $8.16 (market cap $125.48M), while McCormick & Company, Incorporated trades at $52.79 (market cap $13.70B). The key difference: McCormick & Company, Incorporated is far larger — about 109.2× Firy Inc.'s market cap, and McCormick & Company, Incorporated pays a 3.77% dividend while Firy Inc. pays none. Which is the better fit depends on your goals.
| FIRY | MKC | |
|---|---|---|
Market Cap | $125.48M | $13.70B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $12.45 | $72.81 |
52-Week Low | $2.28 | $45.60 |
Enterprise Value | $69.16M | $18.30B |
Dividend Yield | — | 3.77% |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $8.39, up 4.35% today, with a bullish technical signal from moving averages and RSI near oversold levels. The company recently rebranded from Skillz Inc. and reported Q1 2026 revenue growth but continues significant losses, with a net income margin of -57.48%. Cash flow remains negative, though operating losses have narrowed from prior years.
Outlook is mixed: technical momentum and revenue stabilization offer potential upside, but persistent losses, negative cash flow, and weak profitability metrics pose substantial risks. Analyst consensus is neutral with 60% hold ratings, reflecting cautious optimism amid ongoing financial challenges.
MKC trades at $52.44, down 0.78% for the day, with a neutral technical signal. The stock shows strong profitability with a 21.91% net income margin and 25.7% ROE, while trading at a P/E of 8.47. Recent Q2 2026 earnings beat estimates, and the company is pursuing a transformative acquisition of Unilever's food business, which could significantly expand its scale.
The outlook is mixed; the potential Unilever deal offers substantial growth, but soft consumer volumes and modest organic growth present near-term risks. Analyst consensus is a 'Hold' with a $59.67 price target, implying potential upside. Key risks include integration challenges from the acquisition and competitive pressures in the consumer segment.
Trailing returns across standard periods
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →In its 130-year history, McCormick has grown to become the leading global manufacturer, marketer, and distributor of spices, herbs, extracts, seasonings, and other flavorings. Beyond end consumers, McCormick's customer base also includes top quick-service restaurants, retail grocery chains, and other packaged food and beverage manufacturers, with about 30% of sales generated beyond its home turf to include 150 other countries and territories. In addition to its namesake brand, the firm's portfolio includes Old Bay, Zatarain's, Thai Kitchen, Frank's RedHot, French's, and the recently acquired Cholula brand.
Read more on MKC →