Firy Inc. vs CarMax, Inc — how do they compare? Firy Inc. trades at $11.97 (market cap $196.97M), while CarMax, Inc trades at $53.88 (market cap $7.56B). The key difference: CarMax, Inc is far larger — about 38.4× Firy Inc.'s market cap, and Firy Inc. is trading nearer its 52-week high, CarMax, Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and CarMax, Inc for 49 Days on average.
| FIRY | KMX | |
|---|---|---|
Market Cap | $196.97M | $7.56B |
Volume | 155,239 | 3,338,522 |
Sector | Technology | Consumer Cyclical |
52-Week High | $13.10 | $64.22 |
52-Week Low | $2.28 | $30.88 |
Typical Hold Time | 13 Days | 49 Days |
Enterprise Value | $165.57M | $25.26B |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.02, down 3.69% on the day, with a bullish technical signal from moving averages but mixed earnings performance. The company shows a high gross margin of 87.76% but negative net income margin of -60.23% and significant cash burn. Recent developments include a $719 million legal victory and board additions, though revenue has declined from $270M in 2022 to $104M in 2025.
The outlook remains challenging with persistent losses and cash burn offset by potential from legal wins. Investment opportunity exists if the company can monetize legal judgments and stabilize operations, but risks include continued operational losses and uncertainty around cash flow sustainability.
CarMax (KMX) trades at $53.79, down 2.71% with bearish technical signals despite recent earnings beats. The company reported strong Q2 2026 results with EPS of $1.16 beating estimates by 58%, driven by 19.5% revenue growth to $7.9 billion. However, net income margin remains thin at 1.06% and the stock faces resistance near $54 with negative cash flow trends. Management's 'Shift into GEAR' strategy shows early traction with improved unit sales and pricing power.
KMX presents a mixed outlook with valuation support (P/S 0.28) offset by margin pressure and high debt load. Analyst consensus targets $58.89 (9.5% upside) but technical weakness suggests near-term consolidation. Key risks include used car market volatility and interest rate sensitivity given $18.1B long-term debt. The turnaround story requires sustained execution to justify current multiples.
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Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
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