Firy Inc. vs Amplify Cybersecurity ETF — how do they compare? Firy Inc. trades at $11.97 (market cap $196.97M), while Amplify Cybersecurity ETF trades at $123.68 (market cap $3.55B). The key difference: Amplify Cybersecurity ETF is far larger — about 18× Firy Inc.'s market cap, and Amplify Cybersecurity ETF is more actively traded (233,961 versus 155,239). Which is the better fit depends on your goals — on Pluang, investors hold Firy Inc. for 13 Days and Amplify Cybersecurity ETF for 30 Days on average.
| FIRY | HACK | |
|---|---|---|
Market Cap | $196.97M | $3.55B |
Volume | 155,239 | 233,961 |
Sector | Technology | Sector/Thematic |
52-Week High | $13.10 | $127.66 |
52-Week Low | $2.28 | $70.69 |
Typical Hold Time | 13 Days | 30 Days |
Enterprise Value | $165.57M | — |
Signals from Pluang's Aura AI — not financial advice
FIRY trades at $12.02, down 3.69% on the day, with a bullish technical signal from moving averages but mixed earnings performance. The company shows a high gross margin of 87.76% but negative net income margin of -60.23% and significant cash burn. Recent developments include a $719 million legal victory and board additions, though revenue has declined from $270M in 2022 to $104M in 2025.
The outlook remains challenging with persistent losses and cash burn offset by potential from legal wins. Investment opportunity exists if the company can monetize legal judgments and stabilize operations, but risks include continued operational losses and uncertainty around cash flow sustainability.
HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.
The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
No sentiment data available yet.
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →