Compare Firy Inc. (FIRY) vs Amplify Cybersecurity ETF (HACK) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Firy Inc. vs Amplify Cybersecurity ETF — how do they compare? Firy Inc. trades at $9.9 (market cap $159.51M), while Amplify Cybersecurity ETF trades at $118.86. The key difference: Amplify Cybersecurity ETF is trading nearer its 52-week high, Firy Inc. nearer its low. Which is the better fit depends on your goals.
| FIRY | HACK | |
|---|---|---|
Market Cap | $159.51M | — |
Sector | Consumer Cyclical | Sector/Thematic |
52-Week High | $12.45 | $119.19 |
52-Week Low | $2.28 | $70.69 |
Enterprise Value | $103.18M | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
FIRY (formerly Skillz Inc.) trades at $9.98, down 4.77% today, with a bullish technical signal from moving averages. The company shows persistent losses with a -67.38% net margin in 2025 despite an 87.75% gross margin, while revenue declined from $270M in 2022 to $104M in 2025. Recent developments include a legal victory securing $719M and a corporate rebranding to FIRY.
The outlook remains challenging due to sustained negative cash flows and profitability issues, though the legal win provides a potential catalyst. Analyst sentiment is mixed with 60% hold ratings. Key risks include execution on profitability and competitive pressures in mobile gaming.
HACK (Amplify Cybersecurity ETF) trades at $118.86, down 0.28% on the day but maintaining strong momentum with a bullish technical outlook. The ETF has surged 36.30% from its 52-week low of $69.66, hitting new highs amid growing cybersecurity spending exceeding $300 billion in 2026. Recent institutional buying by D.A. Davidson & CO. (44.8% position increase in Q1 2026) and positive media coverage highlight strong investor interest in cybersecurity as AI-driven threats escalate.
The cybersecurity sector's defensive growth characteristics and expanding AI-related security budgets support HACK's upside potential. Key risks include sector rotation away from tech, valuation concerns after the rally, and competitive ETF alternatives like CIBR. With moving averages signaling bullish momentum but RSI indicators suggesting overbought conditions, near-term consolidation may precede further gains if earnings from holdings like CrowdStrike meet expectations.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Firy Inc.
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →About Amplify Cybersecurity ETF
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →
