Figs Inc vs Marathon Digital Holdings Inc — how do they compare? Figs Inc trades at $10.08 (market cap $1.66B), while Marathon Digital Holdings Inc trades at $11.55 (market cap $4.69B). The key difference: Marathon Digital Holdings Inc is far larger — about 2.8× Figs Inc's market cap. Which is the better fit depends on your goals.
| FIGS | MARA | |
|---|---|---|
Market Cap | $1.66B | $4.69B |
Sector | Consumer Cyclical | Technology |
52-Week High | $17.12 | $22.84 |
52-Week Low | $5.81 | $6.73 |
Enterprise Value | $1.44B | $6.64B |
Signals from Pluang's Aura AI — not financial advice
FIGS trades at $10.08, up 3.7% today, with a bearish technical signal despite recent earnings beats. Revenue grew to $631.1M in 2025 (Zacks Investment Research, 2026-05-07), but net cash flow remains negative. Analyst consensus is Buy with a $19.50 target, though technical indicators show selling pressure.
Outlook hinges on global expansion and margin management amid cost pressures. Risks include competitive threats and volatile cash flows, but strong customer growth and premium positioning offer upside if execution improves.
MARA's stock trades at $11.52, down 5.26% in the last session, reflecting a bearish technical trend. The company reported a net loss of $1.31 billion in 2025 with a negative net income margin of -234.83%, though it maintains a high gross profit margin of 79.22%. Recent news highlights a strategic pivot to AI infrastructure, including a Texas land acquisition for up to 2 GW of power capacity, aiming to transition from Bitcoin mining to high-performance computing.
The outlook is bifurcated: the AI pivot offers growth potential, with a consensus price target of $17.88 implying 55% upside, but significant execution risks and persistent losses pose threats. Investors face volatility from operational cash burn and competitive pressures in the emerging AI data center market.
Trailing returns across standard periods
Latest headlines on both assets
FIGS Inc is a healthcare apparel company. It offers more fitted scrubs for men and women made of its proprietary fabric FIONx, which provides four-way stretch and has anti-odor, anti-wrinkle, and moisture-wicking properties.
Read more on FIGS →Marathon Digital Holdings, Inc. is one of the largest publicly traded Bitcoin mining companies in North America. The company focuses on building and operating large-scale, cost-efficient Bitcoin mining facilities. Marathon's strategy centers on increasing its mining hash rate and using sustainable energy sources to expand its Bitcoin production. The company's performance is closely tied to the price of Bitcoin and the overall health of the digital asset mining industry.
Read more on MARA →