FirstEnergy Corp. vs Kohl's Corporation — how do they compare? FirstEnergy Corp. trades at $48.98 (market cap $28.13B), while Kohl's Corporation trades at $17.66 (market cap $1.94B). The key difference: FirstEnergy Corp. is far larger — about 14.5× Kohl's Corporation's market cap, and FirstEnergy Corp. pays the higher dividend (3.82%). Which is the better fit depends on your goals.
| FE | KSS | |
|---|---|---|
Market Cap | $28.13B | $1.94B |
Sector | Utilities | Consumer Cyclical |
52-Week High | $51.91 | $24.71 |
52-Week Low | $40.30 | $9.39 |
Enterprise Value | $56.14B | $8.04B |
Dividend Yield | 3.82% | 2.92% |
Signals from Pluang's Aura AI — not financial advice
FirstEnergy Corp. (FE) trades at $49.17, down 0.1% on the day, with a bullish technical signal and strong analyst support. Recent earnings show mixed quarterly beats, while revenue growth is steady at $15.09 billion for 2025. The company benefits from rising data center demand and a $36 billion investment plan, highlighted by recent news of grid upgrades and leadership appointments to drive operational performance.
Outlook is positive with a consensus price target of $52.00, offering ~6% upside. Key opportunities include infrastructure investments and data center growth, but risks involve high debt levels and regulatory pressures. Institutional sentiment is bullish with no sell ratings, though net cash flow remains negative, requiring careful monitoring of capital expenditures.
Kohl's (KSS) trades at $17.62, up 7.31% in the past 24 hours, with a bullish technical signal from moving averages. The stock shows deep value with a P/E of 7.18 and P/B of 0.48, while recent earnings beats and a 10% jump in juniors sales (Zacks, 2026-06-30) signal early turnaround progress. Cash flow improved to $276M net in 2026 from -$49M in 2025, though revenue has declined from $19.4B in 2022 to $16.2B in 2025.
The outlook hinges on successful execution of Kohl's value-focused strategy and proprietary brand growth to reverse sales declines. Risks include intense retail competition and macroeconomic pressure on consumer spending. Analysts are mixed with a $16.75 consensus target below the current price, suggesting cautious optimism amid restructuring efforts.
Trailing returns across standard periods
Latest headlines on both assets
FirstEnergy is one of the largest investor-owned utilities in the United States with 10 regulated distribution companies across six mid-Atlantic and Midwestern states. FirstEnergy also owns and operates one of the nation's largest electric transmission systems with 24,000 miles of lines.
Read more on FE →Kohl's operates 1,165 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 27% of its 2021 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Read more on KSS →