Ford Motor Company vs Yum! Brands, Inc. — how do they compare? Ford Motor Company trades at $13.99 (market cap $55.75B), while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Ford Motor Company is the larger of the two by market cap, and Ford Motor Company pays the higher dividend (4.29%). Which is the better fit depends on your goals.
| F | YUM | |
|---|---|---|
Market Cap | $55.75B | $39.50B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $17.44 | $168.16 |
52-Week Low | $11.21 | $138.21 |
Enterprise Value | $187.71B | $51.10B |
Dividend Yield | 4.29% | 2.07% |
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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