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Compare Ford Motor Company (F) vs Western Union Co (WU) Price & Performance

Ford Motor CompanyTrade
Western Union CoTrade

Price performance (Past 24H)

Key statistics

Ford Motor Company vs Western Union Co — how do they compare? Ford Motor Company trades at $14 (market cap $55.83B), while Western Union Co trades at $7.05 (market cap $2.19B). The key difference: Ford Motor Company is far larger — about 25.5× Western Union Co's market cap, and Western Union Co pays the higher dividend (13.37%). Which is the better fit depends on your goals.

FWU
Market Cap
$55.83B$2.19B
Sector
Consumer CyclicalTechnology
52-Week High
$17.44$10.28
52-Week Low
$11.14$6.36
Enterprise Value
$187.79B$2.10B
Dividend Yield
4.29%13.37%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Ford Motor Company

Ford (F) trades at $13.98, up 1.38% with a bullish technical signal despite mixed fundamentals. The company reported negative net income of -$8.18B in 2025 but maintains strong operating cash flow of $21.28B. Recent news highlights Ford's new $28,350 Fathom EV truck launch for 2027, targeting affordable electric vehicles while managing EV transition costs through its profitable commercial Pro segment.

Outlook remains cautious with analyst consensus at $16.00 (43% buy ratings). Key opportunities include EV expansion and dividend stability ($0.15 quarterly), while risks involve persistent net losses, high debt levels (56.49% debt-to-asset), and competitive EV market pressures. The stock offers value with low P/E (11.84) but requires monitoring of profitability turnaround.

Western Union Co

Western Union (WU) trades at $7.08, down 1.12% today, with a bearish technical signal and recent earnings misses in Q1 and Q2 2026. Valuation ratios appear attractive with a P/E of 5.71 and P/S of 0.56, but revenue has declined from $4.5B in 2022 to $4.05B in 2025. The company maintains a strong dividend yield, paying $0.24 quarterly, and recently launched Stablecard with Rain to expand digital services.

The outlook is cautious due to earnings volatility and competitive pressures in money transfers. Opportunities include cost management and digital growth, but risks from declining retail performance and high debt levels persist. Analyst consensus is mixed with a $7.14 price target, reflecting uncertainty over turnaround efforts.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Ford Motor Company

Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.

Read more on F

About Western Union Co

Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.

Read more on WU