Compare Ford Motor Company (F) vs Under Armour Inc Class A (UA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Ford Motor Company vs Under Armour Inc Class A — how do they compare? Ford Motor Company trades at $14.17 (market cap $56.50B), while Under Armour Inc Class A trades at $7.12 (market cap $2.89B). The key difference: Ford Motor Company is far larger — about 19.6× Under Armour Inc Class A's market cap, and Ford Motor Company pays a 4.23% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| F | UA | |
|---|---|---|
Market Cap | $56.50B | $2.89B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $17.44 | $7.88 |
52-Week Low | $10.82 | $3.96 |
Enterprise Value | $185.53B | $4.52B |
Dividend Yield | 4.23% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $14.09, up 1.15% today, with a bullish technical signal from moving averages and a consensus analyst price target of $15.00. Recent earnings show volatility with Q1 2026 beating expectations but Q4 2025 missing, while revenue grew to $187.27 billion in 2025. The company maintains strong cash flow from operations at $21.28 billion and announced a $0.15 dividend for H1 2026, though net income was negative at -$8.18 billion due to high costs.
Ford's outlook is mixed, with opportunities from EV expansion and labor stability, but risks include profit margin pressure and rising debt. Analysts are cautiously optimistic with 34% buy ratings, yet investors should weigh competitive threats and macroeconomic headwinds against the stock's low P/E of 11.84 and dividend yield.
Under Armour (UA) trades at $7.04, up 8.81% with a bullish technical signal from moving averages and oscillators. The company reported mixed Q1 2026 results with a miss on EPS but maintains a 40.3% analyst buy rating. Recent news highlights a Dodge collaboration and significant insider buying by Fairfax Financial, though financials show negative net income margins and cash flow challenges with a net loss of $201.27 million in 2025.
The outlook is cautious due to declining revenue projections and profitability concerns, but potential exists from strategic partnerships and cost management. Key risks include sustained losses, competitive pressure, and macroeconomic headwinds. Investors should weigh analyst optimism against fundamental weaknesses before considering a position.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Ford Motor Company
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →About Under Armour Inc Class A
Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →
