Ford Motor Company vs Tractor Supply Co — how do they compare? Ford Motor Company trades at $14.17 (market cap $56.50B), while Tractor Supply Co trades at $30.92 (market cap $15.82B). The key difference: Ford Motor Company is far larger — about 3.6× Tractor Supply Co's market cap, and Ford Motor Company pays the higher dividend (4.23%). Which is the better fit depends on your goals.
| F | TSCO | |
|---|---|---|
Market Cap | $56.50B | $15.82B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $17.44 | $62.65 |
52-Week Low | $10.82 | $29.14 |
Enterprise Value | $185.53B | $22.01B |
Dividend Yield | 4.23% | 3.18% |
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $14.09, up 1.15% today, with a bullish technical signal from moving averages and a consensus analyst price target of $15.00. Recent earnings show volatility with Q1 2026 beating expectations but Q4 2025 missing, while revenue grew to $187.27 billion in 2025. The company maintains strong cash flow from operations at $21.28 billion and announced a $0.15 dividend for H1 2026, though net income was negative at -$8.18 billion due to high costs.
Ford's outlook is mixed, with opportunities from EV expansion and labor stability, but risks include profit margin pressure and rising debt. Analysts are cautiously optimistic with 34% buy ratings, yet investors should weigh competitive threats and macroeconomic headwinds against the stock's low P/E of 11.84 and dividend yield.
TSCO trades at $30.93, up 1.24% on the day, with a bearish technical signal from moving averages but neutral oscillators. The company reported $15.52B revenue in 2025, with net income of $1.10B and a 6.91% net margin. Recent earnings showed a mix of beats and misses, with Q2 2026 results pending. Analyst consensus is a $39.14 price target, with 48% buy ratings. Recent news highlights partnerships like the Instacart delivery deal and digital inclusion efforts with Starlink.
The outlook for TSCO is cautiously optimistic, supported by a reasonable P/E of 14.86 and strong ROE of 45.5%, but risks include recent earnings misses and consumer spending pressures. Upside potential exists if Q2 2026 earnings beat expectations, though bearish technical trends and competitive retail dynamics warrant monitoring.
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →Tractor Supply is the largest operator of retail farm and ranch stores in the United States. The company targets recreational farmers and ranchers and has little exposure to commercial and industrial farm operations. Currently, the company operates 2,016 of its namesake banners in 49 states and 178 Petsense stores. Stores are typically located in towns outside of urban areas and in rural communities. In fiscal 2021, revenue consisted primarily of livestock and pet (47%), hardware, tools, and truck (21%), and seasonal gift and toy (21%).
Read more on TSCO →