Ford Motor Company vs Rockwell Automation — how do they compare? Ford Motor Company trades at $14.17 (market cap $56.50B), while Rockwell Automation trades at $466.7 (market cap $51.40B). The key difference: Ford Motor Company and Rockwell Automation are close in size by market cap, and Ford Motor Company pays the higher dividend (4.23%). Which is the better fit depends on your goals.
| F | ROK | |
|---|---|---|
Market Cap | $56.50B | $51.40B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $17.44 | $495.08 |
52-Week Low | $10.82 | $328.67 |
Enterprise Value | $185.53B | $55.03B |
Dividend Yield | 4.23% | 1.2% |
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $14.09, up 1.15% today, with a bullish technical signal from moving averages and a consensus analyst price target of $15.00. Recent earnings show volatility with Q1 2026 beating expectations but Q4 2025 missing, while revenue grew to $187.27 billion in 2025. The company maintains strong cash flow from operations at $21.28 billion and announced a $0.15 dividend for H1 2026, though net income was negative at -$8.18 billion due to high costs.
Ford's outlook is mixed, with opportunities from EV expansion and labor stability, but risks include profit margin pressure and rising debt. Analysts are cautiously optimistic with 34% buy ratings, yet investors should weigh competitive threats and macroeconomic headwinds against the stock's low P/E of 11.84 and dividend yield.
Rockwell Automation (ROK) trades at $461.85, down 1.69% on the day, with a bearish technical signal but strong fundamental earnings beats in recent quarters. The stock shows a high P/E of 47.97 and P/S of 5.92, reflecting premium valuation, while profitability metrics include a 12.45% net income margin and 9.66% ROE. Recent news highlights the company's leadership in industrial automation and AI integration, with positive analyst coverage despite mixed technical indicators.
The outlook for ROK is cautiously optimistic, driven by consistent earnings outperformance and strategic positioning in industrial automation. Key risks include elevated valuation multiples and macroeconomic sensitivity, but institutional buy ratings and a $471.71 consensus price target suggest potential upside. Investors should monitor execution on growth initiatives and competitive pressures in the sector.
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →