Ford Motor Company vs ON Holding AG — how do they compare? Ford Motor Company trades at $12.3 (market cap $48.33B), while ON Holding AG trades at $33.94 (market cap $11.10B). The key difference: Ford Motor Company is far larger — about 4.4× ON Holding AG's market cap, and Ford Motor Company pays a 4.95% dividend while ON Holding AG pays none. Which is the better fit depends on your goals — on Pluang, investors hold Ford Motor Company for 104 Days and ON Holding AG for 22 Days on average.
| F | ONON | |
|---|---|---|
Market Cap | $48.33B | $11.10B |
Volume | 33,572,159 | 8,202,649 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $17.44 | $50.63 |
52-Week Low | $11.21 | $26.76 |
Typical Hold Time | 104 Days | 22 Days |
Enterprise Value | $180.29B | $10.26B |
Dividend Yield | 4.95% | — |
Signals from Pluang's Aura AI — not financial advice
Ford Motor Company (F) trades at $12.125, down 1.22% with a bearish technical outlook. The company reported mixed quarterly results, beating Q1 and Q2 2026 EPS estimates but missing Q4 2025. Recent news highlights a 6.6% Q3 sales decline due to model phase-outs and supplier issues affecting F-150 production. Cash flow improved in 2025 with $560M net inflow, but profitability remains challenged with negative net income margin of -3.93% and ROE of -18.31%.
Ford faces headwinds from declining sales and profitability challenges, though analyst consensus remains cautiously optimistic with a $15.90 price target. The stock offers value with low P/S (0.26) and P/E (11.21) ratios, but investors must weigh competitive pressures and execution risks against potential turnaround opportunities in hybrid vehicle adoption and commercial divisions.
ONON trades at $33.22, up 0.27% with a bullish technical outlook supported by moving averages. The company demonstrates strong fundamentals with Q2 2026 EPS beating expectations at $0.44 vs. $0.42, maintaining a three-quarter beat streak. Recent investor day announcements include a $1 billion buyback program and ambitious 2029 targets of CHF 5.6B in sales with 22% EBITDA margins, driving positive sentiment.
The stock offers growth potential with 74% analyst buy ratings and a $42.26 consensus target, representing 27% upside. Key risks include elevated valuation multiples (P/E 23.41, P/S 5.52) and competitive pressure in footwear. Strong cash flow generation ($359.5M operating cash flow in 2025) supports the buyback and expansion plans.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →