Ford Motor Company vs CarMax, Inc — how do they compare? Ford Motor Company trades at $14.16 (market cap $56.50B), while CarMax, Inc trades at $59.54 (market cap $8.36B). The key difference: Ford Motor Company is far larger — about 6.8× CarMax, Inc's market cap, and Ford Motor Company pays a 4.23% dividend while CarMax, Inc pays none. Which is the better fit depends on your goals.
| F | KMX | |
|---|---|---|
Market Cap | $56.50B | $8.36B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $17.44 | $63.53 |
52-Week Low | $10.82 | $30.88 |
Enterprise Value | $185.53B | $26.87B |
Dividend Yield | 4.23% | — |
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $14.09, up 1.15% today, with a bullish technical signal from moving averages and a consensus analyst price target of $15.00. Recent earnings show volatility with Q1 2026 beating expectations but Q4 2025 missing, while revenue grew to $187.27 billion in 2025. The company maintains strong cash flow from operations at $21.28 billion and announced a $0.15 dividend for H1 2026, though net income was negative at -$8.18 billion due to high costs.
Ford's outlook is mixed, with opportunities from EV expansion and labor stability, but risks include profit margin pressure and rising debt. Analysts are cautiously optimistic with 34% buy ratings, yet investors should weigh competitive threats and macroeconomic headwinds against the stock's low P/E of 11.84 and dividend yield.
CarMax (KMX) stock trades at $59.87, up 7.43% in the last session, with a bullish technical signal from moving averages. The company reported Q1 2026 earnings that beat expectations, with revenue of $26.35 billion and net income of $500.56 million in 2025. However, net income margin remains thin at 0.84%, and the stock trades at a P/E of 36.61, which is elevated relative to historical norms. Recent news highlights a four-pillar strategic turnaround under new CEO Keith Barr, though an ongoing legal investigation adds uncertainty.
The outlook for KMX hinges on successful execution of its growth strategy amid a challenging used car market. Upside potential exists if cost controls and digital initiatives improve profitability, but risks include high debt levels, margin pressure, and the pending legal probe. Analyst consensus is mixed, with a Hold rating predominant and a price target of $48.91 below the current price, suggesting caution despite recent positive momentum.
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →CarMax sells, finances, and services used and new cars through a chain of over 230 used retail stores. It was formed in 1993 as a unit of Circuit City and spun off into an independent company in late 2002. Used-vehicle sales typically account for about 83% of revenue and wholesale about 13%, with the remaining portion composed of extended service plans and repair. In fiscal 2022, the company retailed and wholesaled 924,338 and 706,212 used vehicles, respectively. CarMax is the largest used-vehicle retailer in the U.S. but still estimates that it has only about 4% U.S. market share of vehicles 0-10 years old in 2021. It seeks over 5% share by the end of calendar 2025 and revenue between $33 billion to $45 billion by fiscal 2026. CarMax is based in Richmond, Virginia.
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