Extra Space Storage, Inc. vs Wayfair Inc — how do they compare? Extra Space Storage, Inc. trades at $148.65 (market cap $30.56B), while Wayfair Inc trades at $92.72 (market cap $12.10B). The key difference: Extra Space Storage, Inc. is far larger — about 2.5× Wayfair Inc's market cap, and Extra Space Storage, Inc. pays a 4.48% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| EXR | W | |
|---|---|---|
Market Cap | $30.56B | $12.10B |
Sector | Real Estate | Consumer Cyclical |
52-Week High | $152.75 | $119.05 |
52-Week Low | $126.67 | $55.38 |
Enterprise Value | $44.36B | $14.67B |
Dividend Yield | 4.48% | — |
Signals from Pluang's Aura AI — not financial advice
Extra Space Storage (EXR) trades at $145.50, showing modest daily gains of 0.12%. The stock exhibits neutral technical signals with support around $145 and resistance near $146. Fundamentally, the company maintains strong profitability with a 70.63% gross margin and has beaten earnings estimates for three consecutive quarters. Recent news highlights steady expansion and a new $550 million debt issuance at favorable rates, while analyst coverage shows a mixed consensus leaning toward Hold positions.
The outlook for EXR balances steady operational performance against valuation concerns. Investment opportunities include resilient self-storage demand, consistent dividend payments ($1.62 quarterly), and strategic acquisitions. Key risks involve elevated debt levels, new market supply pressures, and expense growth outpacing revenue. With a consensus price target of $155.88 suggesting 7% upside, the stock presents moderate growth potential tempered by sector headwinds.
Wayfair (W) trades at $93.74, up 5.63% today, with bullish technical signals from moving averages and a consensus analyst price target of $93.58. The company reported revenue of $12.46B in 2025 but a net loss of $313M, though recent quarters show earnings beats. Positive cash flow from operations of $534M supports liquidity, while expansion into brick-and-mortar stores and AI integration highlight strategic growth initiatives.
The outlook is cautiously optimistic with strong analyst buy ratings (51.78%) and momentum from recent sales events, but risks include persistent net losses, high debt-to-asset ratio of 95.11%, and competitive e-commerce pressures. Upside potential exists if profitability improves, but investors should monitor execution on physical store expansion and cost management.
Trailing returns across standard periods
Extra Space Storage is a fully integrated real estate investment trust that owns, operates, and manages almost 2,100 self-storage properties in 41 states, with over 160 million net rentable square feet of storage space. Of these properties, approximately one half is wholly owned, while some facilities are owned through joint ventures and others are owned by third parties and managed by Extra Space Storage in exchange for a management fee.
Read more on EXR →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →