Extra Space Storage, Inc. vs Firy Inc. — how do they compare? Extra Space Storage, Inc. trades at $134.5 (market cap $28.12B), while Firy Inc. trades at $12.03 (market cap $199.80M). The key difference: Extra Space Storage, Inc. is far larger — about 140.7× Firy Inc.'s market cap, and Extra Space Storage, Inc. pays a 4.87% dividend while Firy Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Extra Space Storage, Inc. for 109 Days and Firy Inc. for 13 Days on average.
| EXR | FIRY | |
|---|---|---|
Market Cap | $28.12B | $199.80M |
Volume | 2,595,579 | 92,993 |
Sector | Real Estate | Technology |
52-Week High | $152.85 | $13.10 |
52-Week Low | $126.67 | $2.28 |
Typical Hold Time | 109 Days | 13 Days |
Enterprise Value | $41.84B | $168.40M |
Dividend Yield | 4.87% | — |
Signals from Pluang's Aura AI — not financial advice
Extra Space Storage (EXR) trades at $134.22, up 1.91% today, with a bearish technical signal but strong fundamentals including a 27.79% net income margin and consistent earnings beats. The company reported $3.38B in 2025 revenue, with a P/E of 29.39 and a consensus price target of $158.33. Recent news highlights executive leadership transition and a Q3 2026 earnings call scheduled for October 27, 2026.
Outlook is mixed: analyst consensus is evenly split between Buy and Hold, with upside potential from operational strength, but risks include high debt levels and bearish technical indicators. The stock offers a dividend yield supported by stable cash flows, though macroeconomic sensitivity and valuation premiums warrant caution.
FIRY trades at $12.18, up 2.78% today, with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0 million but missed EPS expectations with a net loss. Despite a high gross margin of 87.76%, profitability remains challenged with negative net income margin and ROE. Recent developments include a $719 million legal victory and board appointment of Marc Lasry.
The outlook remains cautious due to persistent cash burn and negative earnings, though the legal win provides potential upside. Investment opportunity hinges on successful monetization of legal claims and operational turnaround. Key risks include ongoing cash flow deficits, competitive pressures, and uncertainty around debt collection from Papaya Gaming.
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Latest headlines on both assets
Extra Space Storage is a fully integrated real estate investment trust that owns, operates, and manages almost 2,100 self-storage properties in 41 states, with over 160 million net rentable square feet of storage space. Of these properties, approximately one half is wholly owned, while some facilities are owned through joint ventures and others are owned by third parties and managed by Extra Space Storage in exchange for a management fee.
Read more on EXR →Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →