Expedia Group Inc vs Western Union Co — how do they compare? Expedia Group Inc trades at $263.38 (market cap $32.06B), while Western Union Co trades at $8.22 (market cap $2.51B). The key difference: Expedia Group Inc is far larger — about 12.8× Western Union Co's market cap, and Western Union Co pays the higher dividend (11.69%). Which is the better fit depends on your goals.
| EXPE | WU | |
|---|---|---|
Market Cap | $32.06B | $2.51B |
Sector | Consumer Cyclical | Technology |
52-Week High | $301.31 | $10.28 |
52-Week Low | $178.06 | $7.04 |
Enterprise Value | $30.97B | $2.21B |
Dividend Yield | 0.66% | 11.69% |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
Western Union (WU) trades at $7.88, up 0.13% on the day, with a neutral technical signal and mixed earnings history. The stock shows strong profitability with a 10.88% net margin and 47.66% ROE, but revenue has declined from $4.5B in 2022 to $4.05B in 2025. Recent developments include a partnership with Total Wireless and the pending acquisition of Intermex, aiming to expand digital reach.
WU presents a value opportunity with low P/E (5.91) and P/S (0.64) ratios, but faces headwinds from revenue erosion and high debt. Analyst consensus is cautious with a $7.50 price target below the current price. Key risks include competitive pressure and execution of digital initiatives. The dividend yield adds income appeal, but growth catalysts are needed for sustained upside.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.
Read more on WU →