Expedia Group Inc vs Under Armour Inc Class A — how do they compare? Expedia Group Inc trades at $265.68 (market cap $32.06B), while Under Armour Inc Class A trades at $6.98 (market cap $2.89B). The key difference: Expedia Group Inc is far larger — about 11.1× Under Armour Inc Class A's market cap, and Expedia Group Inc pays a 0.66% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| EXPE | UA | |
|---|---|---|
Market Cap | $32.06B | $2.89B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $301.31 | $7.88 |
52-Week Low | $178.06 | $3.96 |
Enterprise Value | $30.97B | $4.52B |
Dividend Yield | 0.66% | — |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
Under Armour (UA) trades at $6.915, up 6.88% today, with a bullish technical signal from moving averages and oscillators. The company reported a net loss of -$201.27 million in 2025, with a negative net income margin of -9.98%, though it beat earnings expectations in two of the last three quarters. Recent news includes a Dodge collaboration and a 1.2 million share purchase by Prem Watsa's Fairfax Financial, signaling institutional interest amid ongoing business restructuring.
The outlook remains challenged by declining revenues and persistent losses, but low P/S of 0.58 and analyst buy ratings (40.3%) suggest potential if turnaround efforts gain traction. Key risks include execution missteps, competitive pressure, and further revenue erosion, requiring careful monitoring of 2027 guidance for sustainable recovery.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →