Expedia Group Inc vs ON Holding AG — how do they compare? Expedia Group Inc trades at $270.14 (market cap $32.42B), while ON Holding AG trades at $33.96 (market cap $11.38B). The key difference: Expedia Group Inc is far larger — about 2.8× ON Holding AG's market cap, and Expedia Group Inc pays a 0.71% dividend while ON Holding AG pays none. Which is the better fit depends on your goals — on Pluang, investors hold Expedia Group Inc for 48 Days and ON Holding AG for 22 Days on average.
| EXPE | ONON | |
|---|---|---|
Market Cap | $32.42B | $11.38B |
Volume | 1,940,671 | 13,732,872 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $339.13 | $50.63 |
52-Week Low | $188.51 | $26.76 |
Typical Hold Time | 48 Days | 22 Days |
Enterprise Value | $30.98B | $10.54B |
Dividend Yield | 0.71% | — |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $258.86, down 0.38% on the day, with technical indicators showing bearish momentum as the stock tests key support levels. Fundamentally, the company demonstrates strong revenue growth from $14.73B in 2025 to projected $15.7B in 2026, with net income margins improving to 12.97%. Recent earnings beats and a 47.37% analyst buy rating support the positive outlook, though competition from AI travel agents presents headwinds.
The stock offers significant upside to the $335.06 consensus price target, representing 29% potential appreciation. Strong cash flow generation and improving profitability metrics support the bullish case, but investors must monitor competitive threats from AI disruption and recent layoffs indicating operational challenges. The current valuation at 16.28 P/E appears reasonable given growth prospects.
ONON trades at $33.22, up 0.27% with a bullish technical outlook supported by moving averages. The company has consistently beaten earnings expectations in recent quarters, with Q2 2026 EPS of $0.44 exceeding the $0.42 consensus. Strong fundamentals include 64.8% gross margins and 23.95% ROE, while analyst sentiment remains positive with 74% buy ratings and a $42.26 price target representing 27% upside potential.
The stock offers growth potential through premium store expansion and new sports category launches, supported by a $1 billion buyback program through 2029. Key risks include high valuation multiples (P/E 24.02, P/S 5.67) and potential execution challenges in achieving ambitious 2029 targets of CHF 5.6 billion in sales. Recent investor day enthusiasm must be balanced against competitive pressures in the athletic footwear market.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →ON Holding AG is a Swiss sports company primarily known for its high-performance running shoes, apparel, and accessories under the 'On' brand. The company emphasizes a blend of high-end design, proprietary cloud technology (like CloudTec cushioning), and sustainability in its products. On has rapidly gained market share globally, appealing to both competitive athletes and general consumers in the performance and lifestyle footwear segments.
Read more on ONON →